SearchCap: The Day In Search, November 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s ‘New’ Search Ad Formats

    The Google Blog formally announced the new search ad formats Google has been showing in the search results. The new ads include the relatively old AdWords video ad, AdWords Sitelinks, local AdWords, product AdWords, comparison ads and more. The product ads are now available to all U.S. advertisers. Here is how to get started: [...]

  • Hold On: Are More Papers Really Joining Murdoch’s Google Block Party?

    Bloomberg has a story out suggesting that the publishers of the Denver Post and the Dallas Morning News may be joining Rupert Murdoch’s coalition of the willing to block Google. But I don’t think that’s what going on at all, and I’m trying to clarify things. Dean Singleton, CEO of MediaNews Group, which publishes the Denver [...]

  • Are Your Language Detection Methods Blocking Search Engine Crawlers?

    At a recent international search marketing conference in London the most frequent question asked by the audience was “How do I get my content found and indexed by global and local search engines?” During the breaks I talked to a few people who indicated little or none of their local market content was being indexed [...]

  • Busted: Three Boneheaded Paid Search Myths

    Paid search marketing is complicated enough, and several long-held industry myths aren’t helping make your job any easier. Debunk these SEM tall tales once and for all, and your campaigns will be well on their way to higher ROI.

  • More (Alleged) Detail On The GooglePhone

    In October TheStreet reported a rumor that Google was building its own mobile phone. That was repeated again recently by TechCrunch, which said emphatically that Google was building a branded phone — despite Android founder Andy Rubin’s denials that Google was going to design its own hardware. Now we get the Times of London with lots [...]

  • Yahoo’s Search Box Gets Smarter

    Yahoo has announced a new set of features for its Search Assist service that makes the Yahoo search box a lot smarter. Perhaps the main innovation here is the inclusion of content and information right inside the Search Assist dropdown. For example, do a search for a company’s stock symbol, and Yahoo will show real-time [...]

  • Google In Data Deal With TiVo To Find More Willing Audiences For TV Ads

    Google is doing some very interesting things in TV and video advertising these days. Not long ago it licensed Nielsen’s PRIZM audience segmentation data for enhanced audience targeting through TVAds. Google also recently introduced “skippable” pre-roll ads on YouTube. The idea is to find willing audiences and make advertisers (potentially) only pay when someone watches [...]

  • Under The Hood: Google News & Ranking Stories

    Forget PageRank, at least if you’re a news publisher looking to do well in Google News. Google’s news service doesn’t rely on the same algorithm used by “regular” Google, of which PageRank is a part of. Instead, Google News taps into its own unique ranking signals, which include user clicks, the [...]

  • Google AdSense Bug Showing Broken HTML Characters In Ads

    I reported at the Search Engine Roundtable that Google AdSense is displaying ads with weird characters in the titles and ad descriptions. The characters seem to be broken HTML entities of some sort, where the HTML is not escaping properly. Here are screen shots from the ads on this site and my personal blog:

    Google is [...]

  • Reminder: AdWords v200906 API Sunsetting February 2, 2010

    The Google AdWords API blog reminds us that version 200906 of the beta AdWords API will be shut down on February 2, 2010. Replacing that is version 200909, which has been available since October. Also, as a reminder, version 13 of the API is closing April 22, 2010. I keep reminding AdWords advertisers and [...]

  • 8 Tips To Make PPC Work With Link Building Efforts

    In this crazy digital era where even people like my poor old gospel-singing father look online for almost everything (usually guns and cashews), you really need to understand how to use as many types of advertising as possible in order to improve your efforts and expand your reach. Since link building is all over the [...]

  • Why TV, Traditional News & Yahoo Might Yet Benefit From Social

    I’ve just had a rather surreal afternoon, having been asked (at very short notice) to appear on Channel 4 News (the main news show on one of the UK’s 5 terrestrial broadcasters.) I was invited on the program to to discuss Rupert Murdoch’s reported plans to link up with Bing at the same time as [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

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SEM Industry

SEO & SEM

Social Media

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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