SearchCap: The Day In Search, November 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Black Friday 2009: Bing Cashback Bumps, Users Searching For Deals

    It could be that the general state of the 2009 economy is fueling the increase in early search queries for “Black Friday” related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you [...]

  • B2B Landing Page Strategies: More Might Really Be More Effective

    Recently, I was reading Julie Joyce’s Link Week article, 8 Tips To Make PPC Work With Link Building Efforts, and really enjoyed the premise of combining two disciplines that are often very separate in a marketing organization. Julie’s article got me thinking about some of the work we have been doing in the area of [...]

  • Inside Out: Managing Your Agency

    Is it just me, or do too many agencies claim to be able to perform organic search optimization for clients? I mean, really. An agency that charges someone for doing “SEO” as part of a site build should be able to understand how to populate meta descriptions, and what to populate them with. Right? Sitemaps [...]

  • How To Monetize Social Media: The Right Way

    Websites like Sponsored Tweets and Ad.Ly were created with the hope that famous and popular social media users will be willing to start sponsored conversations online. And with clients such Kendra Wilkinson and Kim Kardashian ready to spread any advertiser’s message for the right price, participating in social media has finally become profitable. Even Google [...]

  • Google AdWords Now Allows Dynamic Parameters, Such As Prices, Via API

    The Google AdWords API Blog announced that advertisers who use the v2009 API can now use up to two dynamic parameters in the ad copy. The ad parameters include numbers such as prices, discount percentages, quantities, and so on. For example, if you run an airline and you want to display the latest prices for [...]

  • Google Movie Results On Mobile Devices

    The Google Mobile Blog announced that the new Google movie search features which launched a couple weeks ago on, is now available on mobile smart phones. The best way to show you the various features is to share screen shots and a Google made movie demo on how it works.

    Now, if I can [...]

  • Canada, Australia Give OK To Microsoft-Yahoo Deal

    The governments of Canada and Australia have given their okay to the proposed Microsoft-Yahoo Search Deal. The Australian Competition and Consumer Commission (ACCC) has published its findings, which say that “the proposed agreement was unlikely to result in a substantial lessening of competition.” The ACCC points to an existing deal in which Microsoft is using Yahoo’s [...]

  • Microsoft: Bing Cashback Price Discrepancies Are A Mistake

    In response to a report about pricing discrepancies in its Bing Cashback service, Microsoft says it has tools to prevent the problem from happening and the case in question was a mistake on the merchant’s part. The Bountii blog wrote Monday about a pricing inconsistency for the Canon Vixia HV40 camcorder. In Bing Cashback, the price [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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