SearchCap: The Day In Search, November 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google+ Is Slowly Invading Google’s Main Search Results

    Google+ content is slowly — but very surely — expanding its footprint inside of’s main search results. The latest integration comes via the rel=author tag that Google’s been supporting since the summer. Mike Blumenthal tipped us to this latest change, which may (or may not) still be in testing. Here’s how it works for [...]

  • User-Centered Or Usage-Centered Design: Which Is Better For SEO?

    When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or both?

  • The Big Roundup: Finding Black Friday & Cyber Monday Deals & Specials

    We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene [...]

  • A Beginner’s Guide To Setting Goals In Google Analytics

    When I first started using Google Analytics, my “goal” was to not run away screaming. The intense amount of information, seemingly disconnected, made understanding what I needed so overwhelming. In my last article,we talked about the basic reports you should watch as a beginner. This week, we’re going to work on how to make Google Analytics [...]

  • SEOnomics: A New Way Of Thinking About SEO For Business

    SEOnomics (pronounced ‘see-oh-nomics’) is a term I conceived to meld SEO with economics, but in a style and fashion not usually covered by traditional SEO experts. SEOnomics interweaves elements of SEO (especially Web Analytics), buyer psychology and business administration to positively impact the economics of a business. When businesses move online, they need to migrate [...]

  • Google + Thanksgiving Day TV Commercial

    Google aired a 90 second TV commercial on Thanksgiving Day during the Lions/Packers Football game. The commercial highlighted some of the features of Google +, focusing on the circles and hangouts features – but mostly on circles. The goal of the commercial was to communicate how Google + enables you to share as you would [...]

  • Harness the Power of Facebook, Twitter and Google+: SMX Social Media Marketing – December 5-6 in Scottsdale, AZ

    Drive new traffic to your site. Secure more conversions. Retain existing customers. Manage your company’s reputation and customer service. Social media networks provide the means; you need to master the platform. At SMX Social Media Marketing, you’ll learn free and paid marketing tactics, as well as best practices for maximizing your company pages on Facebook [...]

  • Happy Thanksgiving Logos From Google, Yahoo, Bing & More

    Happy Thanksgiving to everyone! Below is a collection of the 2011 Thanksgiving logos and themes from the search engine industry. Including Google’s logo , which went live a couple days ago, and logos from Yahoo, Bing, Dogpile,, and others. Today will be a light coverage schedule on Search Engine Land. Enjoy the day and [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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