SearchCap: The Day In Search, November 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 5 Trusted Accounts Every Local SEO Should Have As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, […]
Barry Schwartz on November 25, 2013 at 5:00 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- 5 Trusted Accounts Every Local SEO Should Have
As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Below are five trusted accounts every local SEO should have […] - Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy
Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline. In fact, the guideline was dropped well before 2008, but SEOs and webmasters still think having over 100 links on a page is something that may lead to a penalty. The truth is: no, it won’t. Sites like Techmeme […] - Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US
Today, Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show on AdWords text ads as well as Product Listing Ads. Here […] - Covario Named 2013 Search Agency Of The Year By OMMA Third Year In A Row
OMMA (Online Media, Marketing and Advertising) Magazine has named Covario the 2013 search agency of the year for the third consecutive year. According to a release posted on the agency’s website, Covario was recognized for, “its ‘smarter approach’ to delivering award-winning paid and organic search programs,” as well as double-digit growth and 60-plus percentile Net […] - White Ribbon On Google’s Homepage Helps Raise Awareness For UN’s Campaign To End Violence Against Women
Today’s white ribbon on Google’s homepage is in support of the United Nation’s International Day for the Elimination of Violence Against Women. The ribbon image links to the UNWomen.org End Violence Against Women webpage, offering visitors a brief overview of the internationally recognized campaign, along with links to news features and events to observe the […] - 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy
Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets. In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve […] - Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.
It’s not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013′s top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched news term of the year, with the corresponding […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place
- Infographic: Black Friday & Cyber Monday Shopping Stats
- Confirmed: Katie Couric To Become “Face Of Yahoo News”
- Holiday Email Marketing: Will You Be On Santa’s Naughty List?
- Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)
- With Celebrity Directions Waze Becomes Vehicle For “Ride Along” Film Promotion
- Location Sharing Along With Photo & Video Backups Arrive On The Google+ iOS App
- Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo
- Facebook’s Sandberg Says “The Majority Of US Teens Use Facebook Almost Every Day”
Search News From Around The Web:
Industry
- Forward Secrecy at Twitter, Twitter Blog
- Does Google Need Managers?, Fast Company
Local & Maps
- Okay, Google, you officially beat Siri, VentureBeat
Link Building
- How many links does $1,318.72 get you using Zemanta?, econsultancy.com
Searching
- Talking Turkey, Wolfram|Alpha Blog
- Will Google Modify The Search Suggestion For “Gay Should… Die”, Search Engine Roundtable
SEO
- 60+ Google Hummingbird Resources, Vertical Measures
- Exploring Data Shown in Connected Pages, Bing Webmaster Blog
- Google: Closed On Shabbat For Users? Closed On Shabbat For GoogleBot., Search Engine Roundtable
- How Google Finds ‘Known For’ Terms for Entities, SEO By The Sea
- How to Hide Google Webmaster Tools Messages, raventools.com
- Is Negative SEO a Fairly Easy Practice?, Search Engine Watch
- Mobile Site Using m.domain? Verify It Separately With Google Webmaster Tools, Search Engine Roundtable
- SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates, Search Engine Watch
- SEO is now PR, but are PR agencies still not ready?, Econsultancy
- What B2B Marketers Need to Know About Schema.org & Micro Data, komarketingassociates.com
- Why Website Speed Matters, Search Engine People
SEM / Paid Search
- Making a List, Checking It Twice: The Essential Paid Search Holiday Checklist, Inside AdWords
- Yahoo! tests “Recommended” label on ads, allgoogletesting.blogspot.com
Search Marketing
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.