SearchCap: The Day In Search, November 26, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • YouTube Video Overlay Ads Becoming More Visible
    Beet.TV and Silicon Alley Insider discuss the new Adobe campaign (and others) featuring graphical ads and video overlay ads on YouTube. Below is a screenshot I captured, after watching numerous streams because the ads don’t always appear. But the appearance of these ads indicates that YouTube is ramping up its…
  • Google Loses Local Ad Guy, Preuss, To MeetUp
    MeetUp Nabs Google Vet Dominic Preuss from Silicon Alley Insider reports Google’s aged Product Manager for Local Advertising has left to join a start up. Dominic Preuss worked at Google’s NYC for three and a half years running Google’s local business team. Preuss was hired as the Vice President of…
  • Struggling For Links In Competitive Markets? Try Reputation Link Bait
    Building links in a competitive niche is one of the most difficult marketing tasks I’m asked to do. Not only do I have to work in link-saturated industries, but more times than not I have to find a way to out-rank a “complaint site” and/or Wikipedia. If you’ve ever…
  • The Mobile Internet: Still Years Away?
    The New York Times ran a kind of overview article this weekend about the mobile Web and the fact that it may still be far off as a practical matter. The article talks about different efforts, from the iPhone to Yahoo Go and recent Microsoft spin-off Zumobi that are trying…
  • EveryScape And 3-D Store Interior Mapping
    The New York Times on Sunday covered mapping site EveryScape and its effort to create 3-D maps of urban environments, but also store and business interiors. (Here’s our post from when the site formally launched in October.) The Times’ piece focuses on the interior mapping dimension of what EveryScape is…
  • New Signs Of JotSpot & Google Wiki?
    JotSpot to replace Google Pages soon? from Googling Google reports recent activity spotted with some of Google’s URLs. Tony Ruscoe wrote at a Google Blogoscoped Forum thread that http://pages-beta.google.com/a/google.com now contains the “service=jotspot” parameter in the URL. Google bought Jotspot in October 2006. Since then there have been rumors that…
  • Internet Yellow Pages: Worth The Effort?
    Here at the end of 2007, it’s painfully obvious that the local search advertising market remains highly fragmented. Numerous local search experts attending the recent SMX Local & Mobile Conference reiterated the observation that businesses seeking to target local audiences have a plethora of options, and identifying and selecting…
  • Malibu Corral Fire Maps: Burn Area, Evacuation Centers & More
    Fires are burning again in Southern California, and the map makers are hard at work helping people know what’s happening where. Below, maps relating to the Corral Fire in Malibu:…

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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