SearchCap: The Day In Search, November 26, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SearchBiz: MSFT’s Online Struggles; More on Yahoo-AOL; Cuts At Technorati
    Fortune magazine asks why Microsoft can’t make money online, and shares some striking numbers: The company’s Online Services unit, which includes Live Search, aQuantive, and the MSN portal, lost $480 million in the quarter that ended September 30th — 80% more than the same quarter a year ago. Ouch! Why the struggles? The article suggests that Microsoft is trying to do too much online, and that, by being so late to the search game, it’s playing an impossible game of catch-up to Google:
  • Crappy MP3 Sites, Comment Spamming & Enough Already
    In covering search marketing for the past 13 years, I’ve tried not to be judgmental about certain marketing tactics some people might undertake. Search engines have “rules” that they themselves knowingly allow others to break. Arguments erupt over the idea that any type of marketing is “manipulation.” But at some point, enough is enough with some tactics. And today, I’m done. I’m calling bullshit on anyone who is link spamming or creating crappy nonsensical content sites. Seriously, enough. You’ve wasted enough of my time, and you’ve wasted enough time of people all over the web. I’ll give you a personal illustration of this below. Sure, I’ll skewer Google along the way.
  • Yahoo Launches “Vertical Lens” Search Through BOSS
    Yahoo announced an expansion to the BOSS technology named “vertical lens” technology. In short, this allows developers build their own vertical search engines using Yahoo’s search technology, through BOSS. This new technology is replacing Yahoo’s old Search Builder tool. TechCrunch is one of the first to deploy a “vertical lens” on their site. TechCrunch’s solution searches technology-focused articles on both TechCrunch.com and across Yahoo’s web index. So this helps improve TechCrunch’s internal site search, and also give searchers other relevant search results that are not found on TechCrunch’s domain. Here is a picture that shows how TechCrunch implemented this BOSS technology:
  • comScore: Yahoo Still Major Player In Japan
    comScore has released metrics on search market share in Japan. Overall, in September, Japanese searchers searched 5.9 billion times, with an average of 96 searches per user. Yahoo is beating Google out in searches, with over 3 billion searches conducted on Yahoo properties. Google properties counted for just under 2.3 billion searches. Yahoo has a 51.2% market share in Japan, while Google has 39% share, while Microsoft has a 1.5% share with 90 million searches.
  • Meet Pegman: Google Makes StreetView Bigger, Easier To Use
    Who knew that the little “man” that helps users navigate StreetView is called “Pegman”? As much as I’m a fan of StreetView, there was always something a bit awkward about maneuvering the little man on the map to launch the StreetView image window. But Google has now made a number of improvements that make it easier to use Pegman himself and StreetView in general.

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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