SearchCap: The Day In Search, November 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Auto Industry Benefiting From Growth In Mobile Search

    Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto manufacturers, local dealerships, reviewers and local automotive resources to render their sites properly for nearly half of their current traffic, but to also be at the forefront of getting higher visibility for [...]

  • Examining Real World Uses Of Rich Snippets & Markup

    Semantic markup is becoming more and more popular in conjunction with large scale SEO. Adding rich snippets to send rich signals to alert search engines as to the relevancy of your content − whatever vertical they may appear in − is not only a wise move, but an SEO best practice. Included below is an [...]

  • Up Close: Using The “News Keywords” Tag For Google News

    It’s been about two months since Google launched a “news keywords” meta tag for news publishers. How’s it going? Why didn’t Google the standard meta keywords tag? The company’s not saying, but it did shed a little more light on how to use the tag. Google launched the news keywords tag in September, designed as [...]

  • Google Ads Pitch Making Google Your Homepage

    It can seem odd that people search for “Google” on Google, but they do. And for those who do within Google News, the company has been running ads encouraging them to make Google their homepage. I noticed this happening in the middle of last month, and you can still see it happening today: The ad [...]

  • What Is Foursquare’s SEO Strategy?

    Two weeks ago, Foursquare launched a new version of its homepage which Greg Sterling touted as “taking on Yelp” by adding a search box. Naturally, my first reaction was to figure out what Foursquare’s new SEO plan. Imagine my surprise when I discovered there was none… First a bit of data. According to SEMRush, Foursquare’s [...]

  • Why You Must Choose A Winning PPC Ad

    One of the worst ways of testing ads is: Writing new ads Turning on one of Google’s ‘optimize’ features Letting Google serve your ads Writing new ads Let Google serve your ads repeat… However, I find this is a very common testing method. There’s a big problem with this method: there’s no delete. Just by [...]

  • Snoopy Logo From DuckDuckGo, Not Google

    Today is the 90th birthday of the late Charles Schulz, the man who invented the comic strip Peanuts. To celebrate his life and contributions, we have a special logo from a beloved search engine. No, not Google, it is from the up and coming DuckDuckGo. Duck Duck Go has Snoopy looking over the shoulder of [...]

  • Social Media Marketing Tactics that Work – Join the Search Engine Land Team Next Week in Las Vegas

    January is just around the corner! Do you have your social media marketing KPIs lined up for the new year? Are you looking for innovative new ways to boost your fan base, site traffic and convert your followers into paying customers? Learn the latest tactics and best-practices for Facebook, Google+, Twitter and Pinterest. Whether you’re [...]

  • Bing Testing Social Sidebar With New Look, More Answers

    It’s been about six months since Bing unveiled its Social Sidebar, and the search engine is now testing a new format that drops the gray background and which shows more matching content from friends and social networks. Before & After Here’s an example of how the Social Sidebar still looks for most people: Here’s the [...]

  • Using Time To Stop Undervaluing Channel Performance

    Standard channel performance analysis makes the assumption that a click from all channels behaves the same way. Picture your weekly performance report – in a given week you observe x clicks and y conversions coming from a given channel (eg PPC, Organic search, Display, Remarketing Facebook, etc). If one channel looks better than the others [...]

  • How Web Retailers Can Profit With Semantic SEO

    Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in search algorithms. I wrote before about using [...]

  • 2012 Year In Review: Important Shifts In Google SEO

    During the last 12 months (November 2011 to November 2012), SEO professionals have witnessed stunning changes from Google that impact SEO. Reputation & Trust Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as [...]

  • Google & Bing’s Thanksgiving Day Home Pages

    Happy Thanksgiving Day! Both Google and Bing has special logos and themes up on their home pages today. Google has a Google Doodle representing the Thanksgiving Day parade, with the Google letters as hot air ballons. Bing has a Turkey getting a warm kiss from a friend: For some reason, Yahoo doesn’t have a special [...]

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Search News From Around The Web:

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Searching

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Video, Music & Image Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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