SearchCap: The Day In Search, November 27, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  You’ve Made Digg – Now What?
  When you work with Digg, reddit and the like, you want to get the POP: getting your content to a coveted spot on the homepage. Getting the pop can be difficult— social news users are wary of ulterior motives and will sometimes bury your wonderful content before it can…
• 
  Google Maps Adds Terrain View, Replaces Hybrid View
  If you load up Google Maps, you may notice that they have removed the “Hybrid” button and replaced it with “Terrain.” Here is a live frame of the Google Terrain view of New York City 10010….
• 
  Verizon Wireless To Consumers: Bring Your Own Phone
  It a potentially dramatic move, Verizon Wireless is saying that it will allow customers to use phones and applications that it does not specifically sell. As a practical matter that potentially means that a mobile consumer could buy any phone and use it with the Verizon network, so long as…
• 
  Join Search Engine Land’s Facebook Page & Group
  Search Engine Land has had a group on Facebook for some time here, with nearly 1,300 members. Now we’ve added a Facebook page that you can join….
• 
  More Google Book Scanning Controversy
  The Google Book Scanning project has been controversial from the start. There are a number of competitive efforts, including from Microsoft and the Yahoo-supported Open Content Alliance, which appear to replicate the competition among these companies in other areas online. Now Ars Technia explores a new phase of the debate…
• 
  Search 3.0: The Blended & Vertical Search Revolution
  This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I’ve been tending to say "blended search" as a generic name for the change that’s now hit all the major search engines. But…
• 
  Structure Search Coming To Yahoo
  Yahoo to offer structured Web search from Macworld reports Yahoo is going to launch a new structured search component to their web search engine. Web search is typically considered “unstructured,” where there isn’t a real method of comparing sets of results side by side, in a data comparison grid structure….
• 
  Google Israel Forced To Hand Over Blogger’s IP Address To Court
  Philipp Lenssen reports via Ben Ari’s blog that an Israeli court has compelled Google to hand over the IP address of a Blogger account. The conditions of this require that the Blogger, who allegedly committed slander, not reply to an anonymous email to reply to the motion. Since this Blogger…
• 
  Google Online Storage Coming Within Months? Real Google Platypus Screen Shot
  Google Plans Service to Store Users’ Data from the Wall Street Journal reports Google may be offering an online storage service within a few months. We have heard rumors of such offerings in the past, they go under code names as “Platypus,” GDrive or Google Drive, and Google “My Stuff.”…
• 
  Optimizing Bids By Day & Time Can Dramatically Increase Your ROI
  Consumer behavior changes based on the day and time an individual is searching. It’s common to see conversion rates increase for dating sites in the early to late evening, while service-based industries often see a decline in conversion rates during those times. Adjusting your bids by time of day,…

Search News From Around The Web:

Applications & Portal Features

• Google Reports Google Groups Email Latency, Now Fixed, Search Engine Roundtable
• GME Demo Gallery, Google Mashup Editor Blog

Business Issues

• Do Facebook users care about "privacy issues?" What about Doubleclick?, VentureBeat
• State of Typosquatting (and How Google Benefits From It), Google Blogoscoped
• Dell To Sell Google Enterprise Search Products, SmartMoney.com
• Ex-Yahoo’s Right Sized Media Raises $5 Million First Round, paidContent.org

Conferences

• Microsoft at SES Chicago, adCenter Blog
• SES This Week, Pubcon Next Week – The Plan, Scott Hendison
• Viral Marketing Presentation From SMX London, Altogether
• Search Marketing for Retail – SMX-London, Search Engine Guide

Local, Maps & Mobile

• A breath of fresh air, Google LatLong
• New Section on Time.com: Access Global Business News via a Map and Headlines Powered by Google, ResourceShelf
• Superpages to Offer Entertainment Coupons, Screenwerk
• Yahoo: Mobile web to overtake PCs in next decade, FierceMobileContent

Link Building

• Need Help Getting Links from Education (.EDU) Sites?, Search Engine Roundtable
• Training the Random Surfer: Two Important Adjustments to the Early PageRank Model, SEOmoz

Paid Search & Contextual

• Forget Facebook. Search Ads Are the Revolution, Ad Age
• AdWords Editor Not Downloading CPC Placement Campaigns?, Search Engine Roundtable
• Google AdWords Redirect Bug within Console, Search Engine Roundtable
• Google UAE – ads on the left, Andrew R H Girdwood

Searching

• A Health 2.0 Overview, Through the Eyes of a New Diabetic, Read/Write Web

SEM Industry

• Search Engine College Salutes Latest Graduates, Ask Kalena
• Search Marketing Standard – Great Deal and Charity Too, The SEO Scoop
• Ride the Search Rollercoaster or Exit Now, AIM Clear Blog
• SEO Spam Solicitation Stripped, Search Engine Guide

SEO & SEM

• SEO and Usability: Use ’em or Lose ’em, Search Engine Watch
• SEO for New Web Site Launch, Search Engine Watch
• Video: anatomy of a search snippet, Matt Cutts
• 9 Paths of SEO Enlightenment, Part I, Search Engine Guide
• Google Patent on Web Spam, Doorway Pages, and Manipulative Articles, SEO By The Sea
• How to Use Google News & Google Trends to Drive Traffic, SEOptimise
• New Research PapeFighting Spam on Social Web Sites: A Survey of Approaches and Future Challenge, ResourceShelf

Social Media

• Deconstructing Facebook Beacon JavaScript, Radiant Core
• How Your Creepy Ex-Co-Workers Will Kill Facebook, InformationWeek
• Screenshots And Details On Upcoming MySpace "News Feeds", TechCrunch
• The Currency of Social Networks, Online Marketing Blog

Video, Music & Image Search

• When Will YouTube Reach a Billion Video Views Per Day?, PC World

Other Items

• Understanding Google, Rough Type
• Aaron Swartz’s Bubble City, Google Blogoscoped
• Google Closes at 666 – Perhaps They Are Evil, Web Connoisseur
• Google’s Goal: Renewable Energy Cheaper than Coal, Google

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

• Wikipedia – Google’s Anna Nicole Smith
• How to Get High Profile Article Exposure & 24 Recommended Authority Sites
• Facebook Marketing Stunt Backfires
• The Advanced Webmasters Guide to Google News
• Do you sort What’s New on Sphinn?
• Why Digg is Blocked
• Social Media By the Numbers: MySpace
• All Marketers Are Spammers
• Online PR vs. Internet Marketing
• 3 Reasons Why You Should Use WordPress
• Superlative 6 Page Whitepaper: Tips For Conference Bloggers
• Why You Shouldn’t Trust Social Media To Search Marketers
• Sphinn Specific List for Pubcon 2007
• Twas The Night Before An Algo Change
• Robert Cialdini and the Powerful Art of Persuasion
• Chris + Lyndon + Dosh + Shana = 1 Girl. and 3 BOYS. OMG It’s Sphinn GENDER BIAS
• 13 Rapid Backlink Gathering Tricks You Don’t Use
• Facebook Stealing Googlers At An Alarming Rate
• Business websites: SEO versus Social Media, Part 3
• Sphinn: 30 Minutes of Moderating, 7 Common Mistakes
• How to write a smart robots.txt
• Facebook Collects User Data and Makes Money from it under False Pretenses
• Pubcon Las Vegas 2007 events list
• Monthly PPC Performance Report Template [download & explanations]