SearchCap: The Day In Search, November 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Seeking Maps Fix, Apple Fires Mapping Team Manager And Asks Outsiders For Help

    According to a widely cited Bloomberg report published earlier today Apple has fired another executive in connection with its mapping woes. The article says that Eddie Cue, who’s now running the software division, ousted Richard Williamson who managed the mapping team. The same report says that “Cue . . . is seeking advice from outside [...]

  • Search Engine Land’s Social Media Conference Kicks Off December 5-6 in Las Vegas

    SMX Social Media Marketing begins next week! Join us for two days of tactic-packed sessions on paid, earned and owned social media, invaluable networking events, and much more. Don’t miss the dynamic keynotes from Del Harvey, Twitter’s head of trust and safety and Vic Gundotra, head of Google+. All Access & Workshop passes available. Register [...]

  • The 6 Most Important Things International Search Marketers Should Know To Be Successful

    Last week, Bill Hunt asked readers to decide what would be the most important task they could perform in 60 minutes — a great question which also set me thinking. No matter how many times I thought about the question, I have kept returning to the same answer — improving the knowledge of our people. [...]

  • 9 Search & Social KPIs To Start Tracking Right Now

    If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re helping or hurting your business—or having no effect whatsoever? How do you know that all those hours and/or wages aren’t being wasted? How do you know you’re [...]

  • How To Build The Best Relationships, Err…I Mean Links

    What is it about SEO that makes people stop acting like people? Sure, it has your fair share of data mining in dark corners, but the SEO industry is brimming with personality, sometimes too much of it. So why is it that when it comes to link building, that personality is left to the wayside? [...]

  • Google Wins Street View Reprieve In Germany But Confronts New Pro-Newspaper Copyright Restrictions

    Google dodged a bullet in Germany this week as prosecutors in Hamburg decided, after a lengthy investigation, not to pursue criminal charges against the company over Street View WiFi data collection. Essentially prosecutors found that Google lacked the requisite “criminal intent” to justify prosecution. Google faces another, arguably more daunting legal challenge in Germany however. [...]

  • Bing On The Top Search Trends For 2012: Kardashian, Bieber & Gangnam Style

    Oh baby, baby, baby oh… Sorry Biebs, you better believe you just got Kanye’d off the top searched celeb spot by Kim Kardashian. Ouch. But if you were her boyfriend… oh never mind. Let’s get on to the good stuff that Bing announced earlier this evening, the big list of 2012 Bing Trends. Bing’s biggest list [...]

  • How PRWeb Helps Distribute Crap Into Google & News Sites

    “What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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