SearchCap: The Day In Search, November 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Get Started With YouTube Promoted Video

    Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube currently attracts 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, [...]

  • New European Law ‘Targets’ Personalized Ad Targeting On Facebook

    A new directive by the European Commission may stop advertisers from leveraging users’s information when advertising on Facebook. The Telgraph reports that the EC is looking into the way that Facebook “eavesdrops” on users and how personal data is made available for ad targeting. This new legislation will be introduced in January and will be applicable [...]

  • YouTube Passes 20 Billion Video Views In One Month

    Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore. U.S. Internet users watched an all-time high of 42.6 billion videos during [...]

  • Bieber Tops Bing’s List Of Most Popular Searches In 2011

    First out of the gate this year in the annual rush to declare search winners is Bing, who earlier today unveiled the top searches of 2011 at also created an original video to recap the year in search, ending the clip with the Twitter hashtag #My2011. Video: Bing Originals: Decisions That Shaped 2011 [...]

  • Google Presents The Evolution Of Search In Six Minutes

    Google released a short video today highlighting some of its key milestones in search over the past decade. It’s both a fun blast from the past and a worthwhile reminder of how much things have changed over the years. The video is also a nice follow-on to the look under the hood of search that [...]

  • Thinking Beyond Typical PPC Landing Pages

    Many paid search advertisers send visitors to landing pages that sell specific products and/or services. Landing pages are not the only option available to PPC advertisers – there are many more things paid search advertisers can do in order to generate leads, sales or just plain old allow people/prospects/visitors to obtain basic information about businesses. [...]

  • 5 Tips For Responding To Negative Customer Reviews Online

    It’s holiday time and I thought I’d spread a little cheer by talking about negative reviews and how fun they are for local businesses. As Yelp says, “negative reviews can feel like a punch in the gut”. Even better, according to a recent study by Cone Communications, four out of five consumers have changed their [...]

  • Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday

    The data were coming in all weekend; retail sales on Black Friday broke records this year. Figures released by a varied group of sources, including IBM, the National Retail Federation (NRF), comScore, Channel Advisor and ShopperTrak all reported significant increases in Black Friday consumer spending. Lured by “doorbuster” deals and earlier opening hours, Black Friday [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Michael Martinez

    For what it’s worth, the Bruce Clay link doesn’t work for me. It looks like they took down the page.

  • Matt McGee

    Thx Michael – also 404 for me. Removed the link.

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