SearchCap: The Day In Search, November 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing to protect […]
- Google Seeks New AdWords Express Customers With Promised “Free Month” In December
To get more small marketers to test out AdWords Express, Google is offering a “free month” of advertising to new customers. If new advertisers sign up before December 16, Google will provide a credit in January “worth what you spend between now and the end of this year.” However some limitations apply. Advertisers must be […]
- Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?
Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display, demonstrating how both channels should be managed by the same team. The theory goes that when they are put together, we start defying the laws of math, and that 1 + 1 […]
- Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions
Digital Marketing Depot will host a webcast Monday, December 12th at 1 PM EST. The webcast, Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions, will feature speakers Aaron Bart, Creative Services Director, Creative Services, Covario and Fiona Burgess, Art Director, Covario. The webcast will focus on actual client experiences and […]
- Why Your Content Marketing Needs To Be More Active
The Content Marketing Institute and MarketingProfs recently released their 2013 benchmarks on B2B content marketing. Reading it, you will be struck by two realizations: Content marketing is huge Content marketing desperately needs conversion optimization The “huge” part you probably already suspected from the deluge of blog posts out there on the subject. However, this report […]
- Amazon Opens Up Maps API To Kindle Developers, Google Street View Covers The Frozen North
After a several year lull the mapping segment is really hot again. Google, Apple, Microsoft, Nokia and Amazon are now competing fiercely in a newly reinvigorated mapping arena. Yesterday, Amazon announced that its Maps API is now generaly available to developers who want to integrate maps into their Kindle Fire apps. Google Maps isn’t available for Kindle devices. […]
- Curtain Rises On Act 3 Of Google Antitrust Drama As Larry Page Meets With FTC
Google CEO Larry Page met with representatives of the US Federal Trade Commission (FTC) yesterday, according to a Bloomberg report, as the company engages in antitrust-settlement talks to avert potential litigation. The article also says that formal settlement discussions have been going on for about a week. The Bloomberg piece also reports that the FTC “has […]
- Updated: Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts [Now Fixed]
A security bug in Google Webmaster Tools has given users access to old accounts and websites that they’re no longer supposed to be able to access. The problem was discovered Tuesday and reported on several SEO blogs and news outlets — including (first, I believe) by Dave Naylor — and was discussed pretty heavily by […]
- The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?
Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five Days
- LinkedIn Opens Up Ad Interface With New API Program
- Digital Marketing Agencies Make Strong Showing On Tech 200 List Of Fastest-Growing Private U.S. Businesses
- Facebook Ads Don’t Work? That’s A Big Myth, Global Marketing VP Reportedly Says
- Learning By Example: 9 More Responsive Emails
Search News From Around The Web:
Business Issues
- German lawmakers condemn Google campaign against copyright law, Reuters
- Google Fires a Rare Public Salvo Over Aggregators, New York Times
- Google.ro and other RO domains, victims of a possible DNS hijacking attack, Securelist
- Yelp CEO: Yep, Google can be pretty evil, CNET News
Local Search & Maps
- Get a close up ‘Zoo View’ on Google Maps in Australia, Official Google Australia Blog
- Apple exec Eddy Cue ‘racing’ to improve iOS Maps, appleinsider.com
- GM Cars Integrate Apple’s Siri, Safari, MediaPost
- Gnip Data Stories: Interview with Data Scientist Blake Shaw of Foursquare, blog.gnip.com
- Yahoo Canada shutters local search, teams with Yellow Pages on new service, Marketing Magazine
Other Items
Paid Search
- M-m-m-my Persona – Develop the Knack for Paid Search Persona Analyses, www.seerinteractive.com
- Weigh the costs and benefits of over-segmentation from geo-targeting, www.ppcassociates.com
Searching
- Google Shopping Search – MOAR Ads 4 U, SEO Book
- WhichAirline reboots with Hipmunk-style visual flight search, Tnooz
SEM Industry
- Danny Sullivan Interview Part 2, RKG Blog
- Demand for SEO Jobs Has Never Been Greater, www.conductor.com
- Google Laughing in the Face of the FTC – Raven, SEOMoz, and the AdWords API, www.thegooglecache.com
- Pioneers of Digital: How Vanessa Fox Helped Google and SEOs Realize They Were a Perfect Match, Online Marketing Blog
SEO & SEM
- PPC Chat Streamcap – Best Practices for Implementing Tests & New Strategies, theppcblog.com
- What Search Marketers Need to Know about Google’s Impression Share Makeover, Official Blog of Marin Software
- 6 Super Time-Saving Tips to AdWords PPC Management, Search Engine Watch
- Can Google Webmaster Tools "Not Selected" Hurt Your Site?, Search Engine Roundtable
- Google AdWords Adds Ad Disapprovals Report Columns, Search Engine Roundtable
- Google Plus emerging as a back door to top search results, Web Ink Now
- Is Buying an Expired Domain a Good Idea?, internetmarketingninjas.com
- Semantic Relationships, Intent and Content Sculpting, marketingchris.com
- Should I incorporate synonyms for important terms into my site?, YouTube
Video, Music & Image Search
- YouTube automatic captions now in six European languages, YouTube Blog
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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