SearchCap: The Day In Search, November 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Competitor Analysis: Realize your Visibility

    Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun Siler of North America Searchmetrics This webcast will cover the key components of search marketing – competitor analysis, keyword research, and data monitoring. Competitive analysis is key to discovering what content and link building [...]

  • New To Using WordPress? 3 Must Have Plugins To Power Your SEO

    Some of you are likely already aware of these plugins, while others will be hearing about them for the first time. These plugins are specifically for WordPress websites. These are only 3 of thousands of plugins available for WordPress. But these 3 are considerably strong and I would recommend them for most WordPress sites. Personally, [...]

  • Why Attribution Really Matters For Product Listing Ads

    With the holiday shopping season in full steam, advertisers are continuing to invest significantly in Google Shopping via Product Listing Ad (PLA) campaigns. Given the different format of these ads, one might expect users to interact differently than regular search ads. Perhaps people interact with them earlier in the sales funnel because these ads have [...]

  • Glogou Launches Products To Help US Companies Do Search Marketing In China

    Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Link Building

Local Search & Maps

Paid Search

Searching

SEM Industry

SEO & SEM

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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