SearchCap: The Day In Search, November 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Black Friday – A Cautionary Tale From An Online Retailer Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of […]
Barry Schwartz on November 29, 2013 at 4:01 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Black Friday – A Cautionary Tale From An Online Retailer
Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of righteous ranting about the over commercialization of holidays. My main point, however, was that I believed then, and still believe now, that we marketers have been training consumers — consumers who are already in […] - Search In Pics: Google Drinking Glass, Google Partners Cake & Animated Google Bus Ads
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Drinking Glass: Source: Google+ Google Partners Cake: Source: Google+ Google Wallet Card: Source: Google+ Google […] - Google’s Festivus Pole Goes Live In The Search Results
It is that time of the year again, if you search for [Festivus] in Google, you will see a Festivus pole show up on the left hand side rail. Here is a picture: Google adds the Festivus pole every year but it seems this year it went live a bit early. That being said, you […] - The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […] - SMX West Registration Open – Lowest Rates Currently Available. Register Now!
Join the most accomplished search marketers in the world at - A Round Up Of Today’s Thanksgiving Themed Search Engine Homepages & Logos
While Google’s Thanksgiving Day logo may have the best music, it’s not the only site to celebrate the holiday. Here’s a quick round up of Thanksgiving themed homepages and logos from a few popular search engines: Bing’s Homepage: Yahoo Thanksgiving Logo: Ask.com: Dogpile: Google’s Homepage and Video of Its Thanksgiving Day Song: - “NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?
It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its own breakaway tracking service last year? There’s hope […] - Thanksgiving 2013 Google Logo Wishes Everyone A Happy Holiday With Banjo Music & Dancing Animals
To celebrate the holiday, today’s Google homepage includes a Thanksgiving themed logo complete with a banjo-playing fox, a dancing turkey and slew of forest animals building their very own vegetarian holiday meal. Clicking the play button in the middle of the logo starts a brief interactive image of forest creatures scrambling through the woods, each […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- How To Survive The Holiday Shopper Afraid To Buy Too Soon
- Digital Agencies 2014: A Buyer’s Guide – Updated Second Edition Just Released
- Dutch Data Protection Authority Says Google’s Privacy Policy Breaks Privacy Laws
- Identifying Customer Lifetime Value Trends In AdWords
- Last Minute Google Shopping: Best Practices In PLAs
Search News From Around The Web:
Industry
- Google tries pop-up stores, San Francisco Chronicle
- What is Google’s religion?, Salon.com
Local & Maps
- Apple’s iOS brings developers 5x more revenue per download than Android, appleinsider.com
- Local Marketing Tips for the Holiday Season, The Yext Blog
Link Building
- Network Exclusive: How to Thrive After Penguin 2.1, ViperChill
- BannerBuzz.com – Link Audit of a Google Penguin 2.1 Victim, linkresearchtools.com
Searching
- Google for tablets tests new sitelinks design, allgoogletesting.blogspot.com
- Yahoo! integrates Wikipedia in some results, allgoogletesting.blogspot.com
SEO
- Avoiding Penalties From Google’s Penguin Update: Interview With Russ Jones, Search Engine Journal
- How to Get Perfect Page One Listings For Your Brand, koozai.com
- Identifying and Recovering From Google Penalties: Interview With Brian McDowell, Search Engine Journal
- Google Thanksgiving Day 2013 Search Update?, Search Engine Roundtable
- Google: It May Take Some Time For Our Algorithms To Trust Your Site Again, Search Engine Roundtable
SEM / Paid Search
- 5 Quick Wins On An Established Paid Search Account, PPC Hero
- How to Conduct Ad Tests in Enhanced Campaigns, Certified Knowledge
Search Marketing
- Making the Switch from In-House to Consultant SEO, Search Engine Journal
- Video: Google Thanksgiving Update, AdWords Client Poaching, AdSense Mobiel Anchors & Hanukkah & Thanksgiving, Search Engine Roundtable
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.