SearchCap: The Day In Search, November 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Caffeine Now Live On One Google Data Center

    As expected the Google Caffeine index is now live on one Google data center. Note, it will not be added to more Google data centers until after the holidays. As I reported at the Search Engine Roundtable, Matt Cutts of Google confirmed that the IP is hitting the data center that is running the [...]

  • Bid Management Automation Basics: No Excuses!

    Here, in the Paid Search column, there’s been a lot of talk of bid management tools and strategies for using them. Some of the uses of these tools can get pretty advanced. But in the real world you can do better with pretty basic bid automation strategies. Many people are afraid or skeptical of campaign automation [...]

  • Arrêtez Google!: EU Reportedly Developing Joint Alternative To Book Project

    According to Reuters, French Culture Minister Frederic Mitterrand said the European Union intends to develop a plan to offer a public and pan-European alternative to Google’s book scanning project. The French, among others, filed formal objections and opposition to the Google Book Search settlement with the court in New York this past September. An amended settlement [...]

  • Two Essential Search Channels To Boost Holiday Sales

    Here are a couple important areas for Industrial Strength search marketers to focus on right now, both of which are feed-based: Google Product Search and Yahoo! Paid Inclusion. Below I outline why these channels matter more than ever this holiday season, and how they can help you capture substantial traffic and sales. Google Product Search [...]

  • Register for SMX West Today! Best Rates Expiring Soon

    Is search marketing is your livelihood? Your passion? Your future? Then come to Search Marketing Expo – SMX West for compelling content and industry connections that are certain to make you a more effective, inspired and employable internet markter. Join us for SMX West in Santa Clara, CA, March 2-4. Register for SMX West now [...]

  • News Media: Don’t Give Google The NoIndex Finger

    Discussing/insulting newspaper business models is all the rage these days. Danny Sullivan has had some choice words for the whole “let’s give Google the noindex finger” thing and a few weeks ago Chris Silver Smith offered some SEO advice for local newspapers. Given how on-trend the subject is I thought it might be [...]

  • Google Explains Importance Of Spam Free Web Sites

    Google has written two spam related posts over the Thanksgiving period on the Google Webmaster Central Blog tackling the issue of comment spam. The first post focuses on the futility of comment spam, saying: At best, a link spammer might spend hours doing spammy linkdrops which would count for little or nothing because Google is pretty good [...]

  • Search: Where Does It Go from Here?

    If there’s one thing that both Google and Microsoft agree on, it’s that search isn’t solved yet. Google’s vice president of search product and user experience Marissa Mayer has said: We’re all familiar with 80-20 problems, where the last 20% of the solution is 80% of the work. Search is a 90-10 problem. Today, we have [...]

  • Analytics, PPC & SEO: So Happy Together

    “Search is the world’s largest focus group.” A while ago, someone said this to me (I can’t remember who, but buy yourself an eclair if it’s you: you’ve earned it), and it struck me as pure brilliance. We tend to get so focused on the challenge of showing up in search results that we [...]

  • Happy Thanksgiving & Snoopy Logo At Google

    Happy Thanksgiving everyone! In observance of the Thanksgiving holiday, we will likely not be writing much here today. But I did want to share with you, like I did at the Search Engine Roundtable, the various logos we have from Google, Yahoo, Ask, Bing, AOL and others in the search engine industry.

  • Try Google’s New 3 Pane Look

    That new Google look that’s being tested, that we covered last week in our Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature post? Now you needn’t just read about it. You can try it out yourself! Google Blogoscoped has code that you can copy and paste to make it happen. Check it out, [...]

  • Oh Say Can You See’s Irrelevant Ads Showing On Google?

    I said from time to time, I’d highlight some bad search results I come across. Here’s a killer — a top ranking for us national anthem on Google that when you click on it brings up random web sites that have nothing to do with the song. Behind the scenes, there’s an connection. Let’s [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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