SearchCap: The Day In Search, November 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New “Save To Foursquare” Button Reaches Into The Real World Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New “Save To Foursquare” Button Reaches Into The Real World
Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon button family are new “save to Foursquare” and “follow Foursquare” buttons. Users who click “save to Foursquare” (next to local content) will have that place added to their To-Do Lists. Publishers that have started […]
- Please Take Search Engine Land’s Audience Survey
We’ve got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Marketing Expo – SMX West in San Jose, CA February 28-March 1. […]
- Siri, Search & The Abortion Controversy
Yesterday there were several articles about how, if you asked Siri for help in finding a place to have an abortion, it wouldn’t show you abortion clinics. This is something of a false controversy. It’s really about understanding Siri’s modus operandi and its limitations rather than an expression of any political or social agenda. If […]
- 4 Recommendations For Benchmarking B2B Social Media Performance This Year
Tis the season…to wrap up budgeting and forecasting for 2012. As the year begins to draw towards a close, the hope is that your search engine marketing initiatives have an upward trend attached to them. According to MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook, SEO ranked as the fourth most effective B2B marketing tactic. For […]
- A Visit From Saint Click & Landing Pages In 2012
The holidays are a wonderful time for conversion optimization, especially for e-commerce. I hear that even Santa is willing to accept third-party cookies, if they’re offered with milk. So in the spirit of the season, I thought I’d begin this column by sharing with you an adapted poem I first started playing with a few […]
- Adobe To Acquire Digital Marketing Agency Efficient Frontier
Adobe has agreed to acquire digital marketing agency Efficient Frontier, which has a strong search marketing practice and technology to manage Facebook advertising. The companies didn’t disclose the terms of the deal. The companies said Efficient Frontier would become a part of Adobe’s Digital Marketing suite, which includes technologies and services it acquired with web […]
- Freshness Update + Social Media = Happy Users
Interestingly, Google made two big announcements right around the same time and one clearly overshadowed the other as far as attention from the press goes. On November 7th 2011, Google announced Google+ Pages for Business, which got everyone excited. But then Google also made a very significant algorithm update right before that called the “Freshness” […]
- Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday
Ironically, the trade group that created the Cyber Monday concept had its own CyberMonday.com site lost in cyberspace this week. Lost, that is, if you tried to use Bing to find it. The site, along with some Black Friday deals sites, have been deliberately dropped from Bing as being too “thin” in content. Bing’s Version […]
- Google’s Mark Twain Birthday Logo Features Tom Sawyer Getting Out Of Painting That Fence
It’s perhaps one of my favorite special Google logos ever, one honoring the 176th birthday of American novelist Mark Twain, the pen name of Samuel Clemens. It shows the classic scene from The Adventures Of Tom Sawyer, where Tom gets someone else to paint his Aunt Polly’s white picket fence. It’s Wide! It is also […]
- Searching For Answers On Ask.com In 2011
It’s been about a year since Ask went back to its roots as a full Q&A site and at the end of last year, we offered up its most popular questions of 2010. In that story from 2010, note that Ask.com claimed 90 million users at that time, and in this year’s followup release of […]
- Google’s New Black Menu Bar Is Now Google’s Old Black Menu Bar
Google might like to apologize to those of you who are just now getting accustomed to the new black menu bar that appears at the top of most Google properties. You know, the one that just launched at the end of June? Well, skip that. As the saying goes, what’s new is old. The black […]
Search News From Around The Web:
Applications & Portal Features
- Google Finance gets a fresh coat of paint, Google Finance Blog
- Google researchers propose fix for ailing SSL system, The Register
- Google, Microsoft, Yahoo, AOL join Agari anti-phishing service, CNET News
Business Issues
- Facebook May Be Forced to Go Public Amid Market Gloom, New York Times
- This Man Joined Marc Andreessen’s Yahoo Meetings And Is A Likely CEO Candidate, Business Insider
- Yahoo Aims to Strike Deal With Private-Equity Firms for Minority Stake by Year’s End, Wall Street Journal
- Google’s Usability Chief On Ideas Having to Be Discoverable and Use “Control F”, infodocket.com
- South Korea regulators met Google partners, MarketWatch
- US judge orders hundreds of sites "de-indexed" from Google, Facebook, Ars Technica
- YaCy: Free Software Activists to Take on Google With New Free Search Engine, infodocket.com
- Yandex’s Video Search Service Launches on Czech Search Engine Seznam.cz, Yandex
Local, Maps & Mobile
- Consumers on tablet devices: having fun, shopping and engaging with ads, Google Mobile Ads Blog
Link Building
- Link Building – The First 90 Days, Vertical Measures
Paid Search & Contextual
- WordPress takes on Google’s AdSense with new WordAds service, VentureBeat
- AdSense API Office Hours announcement, Google Ads Developer Blog
- Announcing version v201111 of the DFP API, Google Ads Developer Blog
Searching
- A New Tool From Yahoo Labs: “Political Insights” (Data Analysis), infodocket.com
- Google Cache No Longer Highlighting Search Term, Search Engine Roundtable
SEM Industry
- Upcoming Google Webmaster Office Hours Hangouts, Search Engine Roundtable
SEO & SEM
- How Did You Boost In-House Marketing This Year? A 2011 Recap on Tactics, BruceClay.com
- #WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords, AIM Clear Blog
- 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change, SEOptimise
- 5 Key Questions on Social Media, Content & SEO, Online Marketing Blog
- Ad Rank: What Everyone Ought To Know About The Jungle In Adwords, Certified Knowledge
- Be Careful Who You Outsource Your Content To, Search Engine People
- Don’t Overlook These 5 SEO On-Page Factors, Performancing.com
- Exploring the Link Between SEO and Content Strategy, dailyseotip.com
- How do Pretty URLs Help Search Engine Optimization?, SEO Theory
- Just How Smart Are Search Robots?, SEOmoz
- Top 5 things you should know about invalid clicks, Inside AdSense
- When is Using Micrositesa Good Idea, Michael Gray
- Will my site’s ranking be hurt if I use HTTPS instead of HTTP?, YouTube
Social Media
- Leveraging Social Media to Build a Network of Links, Search Engine People
- Who’s Using Google +?, Flowtown (@flowtown)
- Will Brands Be Successful on Google+?, eMarketer
Web Analytics
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