SearchCap: The Day In Search, November 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Medications To Its Knowledge Graph Searchers in need of medical information will begin seeing detailed information on medications as part of Google’s Knowledge Graph product. In today’s announcement, Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Adds Medications To Its Knowledge Graph
Searchers in need of medical information will begin seeing detailed information on medications as part of Google’s Knowledge Graph product. In today’s announcement, Google says it’ll source the data from sources like the National Library of Medicine, National Institutes of Health, the US Food & Drug Administration, the Dept. of Veterans Affairs and others. Here’s […]
- US, European Antitrust Regulators To Confer On Google Case
According to the Wall Street Journal (WSJ), the top two US and European antitrust regulators will meet in Europe next week to compare notes and discuss potential outcomes. Both are negotiating with Google to settle antitrust claims that would avoid formal legal action. The FTC’s Chairman Jon Leibowitz will meet with the EU’s Joaquin Almunia. […]
- Search In Pics: Lots Of Google Maps Cars, Google+ Photo Booth & Code Red
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Transporting Google Maps Cars: Source: Reddit Google NYC Building Sign: Source: Google+ Google+ Photo Booth: Source: […]
- How To Use The Google Analytics API In Plain English
I’m spoiled now. I rarely go into the Google Analytics (GA) interface anymore. You know why? There are cool Excel plugins that will pull your data right into Excel. Of course, most of them are PC-swim only. Sorry, Mac users. I’m going to be testing out the only one I know of for Mac, but […]
- Deep Dive Into Bing Webmaster Tools: Part 1
Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally. The marriage between search practitioners and the engines has always been, at best, a work in progress. On one hand, search engines […]
- Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted
Google has confirmed that they ran a refresh to the Google Panda algorithm on Wednesday, November 21st. On November 20th, we asked Google about a Panda refresh – since we were fairly confident there was some sort of update. Google told us there was no update but an update would be coming within 7 to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And Apple
- Marketing Biz: Predictive Analytics, Facebook Ads & Social Data
- Pew: 31 Percent Of Heaviest Mobile Users Can No Longer Offer Others “Undivided Attention”
- ComScore’s New Multiplatform Ratings, Pandora Has More Mobile Than Desktop Users; Twitter Almost Equal
- Omni-Channel Retailing Isn’t Omni Without Affiliate Marketing
Search News From Around The Web:
Link Building
- Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin), SEOmoz
- The Scouting Report for Link Building Rookies, distilled
Paid Search
- A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement, Search Engine Watch
- Video: Getting Started with the Bing Ads API, community.bingads.microsoft.com
Searching
- Bing 8 Ways to Search on Windows 8: The Travel App, www.bing.com
SEM Industry
- Lessons Learned: Presenting at a Search Marketing Conference, Search Engine Journal
- What’s Really Included in An SEO’s Job – Whiteboard Friday, SEOmoz
SEO & SEM
- Optimization Series: Post-Filtered Bids, Google Ads Developer Blog
- A Look at Google’s Algorithm Timeline, State of Search
- Bing Achieving quality by watching user behaviour, www.bing.com
- Is the Vary: User-Agent HTTP Header Broken?, Rimm Kaufman
- SEO Tips and Tactics, Site Visibility
- Using Keyword Research beyond SEO, www.practicalecommerce.com
Video, Music & Image Search
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