SearchCap: The Day In Search, November 5, 2008


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Study: Fortune 500 Doesn’t Get SEO
    The Fortune 500 are “woefully unrepresented in natural search,” according to a new report out this week. Conductor, a New York-based search/analytics agency, studied the natural search visibility of Fortune magazine’s 2008 Fortune 500 — a list of America’s biggest companies. “The Fortune 500 as a whole,” the report says, “had extremely limited natural search visibility for the terms in which they have the greatest investment in paid search.” Some findings from the study:
  • Citing Risk, Google Ends Yahoo Paid Search Deal
    Only days after the two companies submitted a modified proposal to try and win the favor of anti-trust regulators, Google has unilaterally decided to discontinue its paid-search agreement with Yahoo, citing “a protracted legal battle but also damage to relationships with valued partners.”
  • Tech Companies Win ‘White Spaces’ Airwaves Decision
    The US Federal Communications Commission approved a plan to allow unlicensed broadcast TV spectrum to be used by companies to create wireless broadband services that amount to “WiFi on steroids.” This was a hotly contested issue, with tech and electronics companies like Google, HP, Microsoft, Intel, Dell and Motorola, among a number of others, lining up in favor and a coalition of sports teams, theater producers, musicians and broadcasters, among others, opposing the plan.
  • Google Institutes ‘Unofficial Hiring Freeze’
    I’m struck that people always seem interested in stories that appear to reveal Google as “an ordinary company,” subject to the same rules and economic pressures as others. That’s partly schadenfreude, partly about Google as internet bellwether and partly about Google’s own self-promoted uniqueness and related curiosity about how long it can be sustained. But Google is a company that ultimately, like other companies, is about earning money and not immune from the pressures of the recession we’re now in. Accordingly, the company is looking for cost savings and has recently tightened controls over its free food and a few other perks. There is also, apparently, a de facto hiring freeze now in place at Google.
  • Yahoo Image Search Adds Search Features
    Amit Agarwal reports Yahoo Image Search has added some additional search filters and options. I personally do not see these options when I access Yahoo Image Search, but Amit posted screen captures. The options include the ability to filter by sizes include wallpaper, large, small or even a custom size. You can select black & white and or color, you can select photo or graphic and you can restrict the search to Flickr only or not from Flickr.

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


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