SearchCap: The Day In Search, November 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can Blogging Be Your Secret Weapon For Local SEO? I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Can Blogging Be Your Secret Weapon For Local SEO?
I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn’t equate with a cheap shortcut to high rankings. Increasingly, local SEO is about ongoing, consistent online promotion activities. That’s where blogging comes in. Good blogging doesn’t have to be a back-breaking enterprise. […]
- Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Here’s what you get: More than 45 of the world’s most knowledgeable social […]
- Last Minute Tips To Use Mobile Search To Ramp-Up Holiday Sales & Beyond
This holiday shopping season is predicted to the the biggest ever for mobile commerce. A new survey from Deloitte expects that holiday sales from mobile devices will hit $36 billion this year, accounting for 5.1% of the $925 billion online total. Your Holiday To Do List So, if you have a mobile store up and […]
- How Larger Companies Can Break The Crappy Link Building Habit
All too often, I encounter many enterprise organizations that are mired in the habit of manipulative link acquisition. It often falls to me to try and talk them out of doing it that way. This can be very challenging. There are always reasons why they want to continue to do what they are doing. That the current […]
- 5 Quick Fixes To AdWords Default Campaign Options
There are a lot of levers to pull in PPC, and it can be confusing to prioritize them. One very good and often-overlooked area to focus on is the campaign settings tab in the Google AdWords interface. As you know, there are default settings in Google, and they can be calibrated too broadly or too […]
- Why Google “Personalizes” Results Based On Obama Searches But Not Romney
Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized based on your initial Obama search. Do the same for Romney, it is doesn’t happen. Is Google biased toward Obama, as some are now writing? No. Is it the “filter bubble” of personalization out of control? Perhaps […]
- “Google Now” Moving Well Beyond Search, Becoming Mobile Assistant
Almost exactly three years ago then Google employee Marissa Mayer described “the perfect search engine” in an interview with IDG News. She said it would be one “that could understand speech, questions, phrases, what entities you’re talking about, concepts. It would be able to search all of the world’s information, [find] different ideas and concepts, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- TIME Names Google Glass A ‘Best Invention Of 2012′
- Twitter Will Hide, Not Remove, Tweets That Violate Copyrights
- Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week
- Why Social Media ROI Can’t Be Measured – And Why That’s OK
- Unstructured Data Is Redefining “Premium” In The World Of Display Advertising
Search News From Around The Web:
Applications & Portal Features
- Yahoo! and Samsung Partner to Deliver Interactive TV, ycorpblog.com
Business Issues
- Zillow posts record revenue of $32M, buys mortgage software firm Mortech, www.geekwire.com
Link Building
- The Most Creative Link Building Post Ever, pointblankseo.com
- Upload your links from Google WMT or anywhere else, blog.majesticseo.com
Local, Maps & Mobile
- Foursquare Explore now has ratings powered by where people actually like to go, not just star ratings, blog.foursquare.com
- Googlers worried about Apple approving Maps app probably shouldn’t be, GigaOM
- Street View Arrives in Slovakia, Google Maps Mania
- Yes, Apple will approve Google Maps for iOS, news.cnet.com
Paid Search & Contextual
- Adwords Debacle? Or Just Inexperience?, www.beyondthepaid.com
- The Danger of Having Narrow Keyword Themes, PPC Hero
SEM Industry
SEO & SEM
- 3 Common SEO Mistakes Web Developers Make, www.webimax.com
- Can I fetch an https URL as Googlebot in Webmaster Tools?, YouTube
- End Dirty SEO Keyword Research Now!, Search Engine Watch
- Google Casts a Big Shadow on Smaller Web Sites, New York Times
- Sorry Monday Note, traditional news sites understand SEO much better than you ever will, www.themediabriefing.com
- The 8 skills an SEO must possess, www.bing.com
- Why good SEOs should look like they don’t exist, econsultancy.com
Social Media
Video, Music & Image Search
- How to Optimize Images for Better Search Engine Rankings, www.quicksprout.com
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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