SearchCap: The Day In Search, November 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Can Blogging Be Your Secret Weapon For Local SEO?

    I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn’t equate with a cheap shortcut to high rankings. Increasingly, local SEO is about ongoing, consistent online promotion activities. That’s where blogging comes in. Good blogging doesn’t have to be a back-breaking enterprise. [...]

  • Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week

    Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Here’s what you get: More than 45 of the world’s most knowledgeable social [...]

  • Last Minute Tips To Use Mobile Search To Ramp-Up Holiday Sales & Beyond

    This holiday shopping season is predicted to the the biggest ever for mobile commerce. A new survey from Deloitte expects that holiday sales from mobile devices will hit $36 billion this year, accounting for 5.1% of the $925 billion online total. Your Holiday To Do List So, if you have a mobile store up and [...]

  • How Larger Companies Can Break The Crappy Link Building Habit

    All too often, I encounter many enterprise organizations that are mired in the habit of manipulative link acquisition. It often falls to me to try and talk them out of doing it that way. This can be very challenging. There are always reasons why they want to continue to do what they are doing. That the current [...]

  • 5 Quick Fixes To AdWords Default Campaign Options

    There are a lot of levers to pull in PPC, and it can be confusing to prioritize them. One very good and often-overlooked area to focus on is the campaign settings tab in the Google AdWords interface. As you know, there are default settings in Google, and they can be calibrated too broadly or too [...]

  • Why Google “Personalizes” Results Based On Obama Searches But Not Romney

    Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized based on your initial Obama search. Do the same for Romney, it is doesn’t happen. Is Google biased toward Obama, as some are now writing? No. Is it the “filter bubble” of personalization out of control? Perhaps [...]

  • “Google Now” Moving Well Beyond Search, Becoming Mobile Assistant

    Almost exactly three years ago then Google employee Marissa Mayer described “the perfect search engine” in an interview with IDG News. She said it would be one “that could understand speech, questions, phrases, what entities you’re talking about, concepts. It would be able to search all of the world’s information, [find] different ideas and concepts, [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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