SearchCap: The Day In Search, November 6, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Home Page Promotes Motorola Droid

    Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising the Droid on its homepage: “The Droid is on sale now. Learn more.” Clicking the “learn more” link leads to this “mobile partners” page that touts the Google search [...]

  • Search In Pictures: Halloween Edition

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Random Halloween Pictures from the various search engines:

    This May Not Be Halloween Related:

  • Twitter Finally Begins Adding Search Relevancy Features

    The Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm. Currently, Twitter Search [...]

  • Google AdWords Makes Conversion Tracking “Easier”

    The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code. The Conversion page shows you the conversion actions you’re tracking. Web pages shows the web pages [...]

  • Best Buy: “Would You Like A Google App With That?”

    In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company’s very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog: We’re happy to announce today that we’ve partnered with Best Buy Mobile to make Google Mobile App available through Best Buy [...]

  • 4 Ways Budgets Get Off Track & Tips For Fixing Pacing

    Pacing may be the most important task for the search marketer. Ending an account overspent means you might have blown through money the client just doesn’t have and you could be on the hook for the difference. Ending a campaign under budget can be worse based on the missed opportunity. I remember [...]

  • Search Month European Edition, October 2009

    In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in October. Yandex and Google dominate in Russia. Numbers show the Russian search market is dominated by Yandex and Google. Both giants account for 96% of all search traffic in Russia in [...]

  • Should You Bid All Brand Keywords To The First Position?

    A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For one, many brand campaigns contain over a 1,000 brand variations, [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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