SearchCap: The Day In Search, November 6, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty Google has a new manual action penalty within their guidelines named image mismatch. Image mismatch is when the images on your website do not match what is shown in the Google search results. Google words it as “your site’s images may be displaying differently on Google’s search results pages than they are when viewed on […]
  • Google Testing Site Name & URL In Search Result Snippets Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results. Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land – […]
  • Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using responsive design instead […]
  • How To Leave Anonymous Business Reviews In Google+ For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus hurting their business and their rankings). They asked me what to do; and I, in turn, asked my fellow SEO friends […]
  • Google Maps’ Mobile Reach Drops In September — comScore Yesterday, comScore’s US smartphone market share figures for September came out. There weren’t many surprises — except for one thing: the Google Maps app has fallen three spots in comScore’s rankings. The smartphone app, which used to be the most popular in the US, fell from 5th to 8th position in comScore’s “Top 15 apps” […]
  • How B2B Sites Can Align Their Website Strategy With SEM Tactics A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant users on industry topics and promoting products and services. Fully integrating all SEM tactics with website […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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