SearchCap: The Day In Search, November 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The Most Frequently Asked Questions In Search Retargeting

    Since we first brought true Search Retargeting to the market several years ago, we have seen a shift in the questions that prospects want answers to. Two years ago, the market was fuelled by excitement and intrigue, ‘how does it work?’, ‘how much does it cost?’ and ‘how do we get started?’. But driven in [...]

  • A Look At Cross-Domain Search & Conversion

    If you are running multiple online marketing programs across multiple websites/domains, then you might have asked yourself the following questions. Are there any interactions between my websites? Are my customers likely to convert across multiple domains? Would those insights potentially alter my customers’ LTV (life-time value) and my goals, as a result? Cross-Domain Clicks & [...]

  • Keynoting At Our SMX Social Media Marketing Conference: Vic Gundotra, Head Of Google+

    Search Engine Land’s SMX Social Media Marketing is just a month away, coming to Las Vegas on Dec. 5 & 6. Our closing keynote features Vic Gundotra, Senior Vice President of Engineering for Google+. Vic oversees all of Google’s social efforts, and he’ll be bringing conference attendees up-to-speed on all the progress that Google+ has made over [...]

  • Google Piracy Algorithm May Be Reviewed By UK Regulators

    The Guardian reports that regulators within the United Kingdom will be reviewing Google’s efforts to remove piracy web sites from their search results because they feel Google has not done enough. In August, Google launched the Pirate Algorithm, which is designed to lower the ranking of sites that are repeatedly reported and found to have [...]

  • Study: Google Search Share Slips Below 90% In The UK In October

    Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It’s the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google’s share dropped, other players — especially Microsoft’s Bing — picked up market [...]

  • A Blog On Tracking Failed Search Results: Failed SERPs

    Returning quality search results is not easy, Google and Microsoft have teams of people who work on the problem each day. Unfortunately, finding examples of search results that are not ideal is not all that uncommon. To help track these poor search results, Rishabh Singla started a new blog named Failed SERPs. He posts daily [...]

  • Confirmed: Google Moving Search Options Above Results

    That test many of you have been seeing where Google shows its search options above the search results instead of on the left? It’s not a test anymore. Google has just confirmed that all U.S. searchers will soon be getting the new interface — one that highly resembles Google’s mobile search results pages. Options to [...]

  • Getting The US Election Results From Google, Bing & Yahoo

    Who’s winning in today’s US presidential election between Barack Obama and Mitt Romney? Who’s ahead for the many House of Representatives and US Senate seats that are up for grabs? Who won in the many state and local elections happening? The major search engines of Google, Bing and Yahoo have you covered with answers. Bing [...]

  • Can Search Queries And Social Data Predict The Presidential Election Outcome?

    By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I’ve also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Link Building

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Web Analytics

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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