SearchCap: The Day In Search, November 8, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo’s Boerries On Android: Google Risks Being Distracted By Technology
  Reuters interviews the head of Yahoo’s mobile efforts, Marco Boerries, who emphasizes that Yahoo is building strategic partnerships with carriers and OEMs around the world and argues that Google is probably misguided in introducing Android. Boerries is quoted in the article as saying, “The race is going to be who…
• Send In The Clouds: Google Earth Adds Weather Layer
  The Google Earth Blog reports that Google Earth has restructured the layers and added a new weather layer to the mapping tool. Weather.com and Naval Research Labs’ Marine Meteorology Division power the weather layer. The weather layer contains sub-layers with clouds, radar, and weather conditions and forecasts. If you want…
• 10 Useless SEO Worries (Part 2)
  Small businesses are often left in the dark when it comes to which SEO strategies really work and which don’t. Online there is an onslaught of information freely available online, much of it contradictory. Small business owners who attempt to perform SEO for themselves are often left wondering. What…
• Live Search Adds “More” Tab To Home Page, Exposes More Vertical Search Tools
  Gary Price spotted that Microsoft has added a new “more” tab to the Live Search home page, exposing some Live Search specialized search engines that haven’t been promoted from the home page since last month’s relaunch of Live Search….
• Microsoft Willing To Lose Money Online To Fight Google
  Microsoft CEO Steve Ballmer was in Japan to promote Windows Live services and was asked about competition from Google and Android. According to this article in the International Herald Tribune, he acknowledged that Google was “ahead” of Microsoft in search. (It’s not clear whether that includes online advertising as well)….
• Google AdWords Replaces Site Targeting With Placement Targeting & Offers Bidding Options
  The Inside AdWords Blog announced they are renaming the “site targeting” feature to “placement targeting” because now you can specify the sections of a site that you want your ad to be displayed on. Google also announced that advertisers can now specify if they want to pay on a CPC…
• “What’s Open” The First Android App?
  ValleyWag speculates that a local search startup called “What’s Open” has written the first Android application. The site has some screenshots, which suggest a fairly familiar local search tool, with a map and some social networking features. The differentiator is likely — as the name suggests — data about what…
• How To (Kind Of) Buy A #1 Organic Search Ranking On Google
  Google adamantly denies that payment influences organic search engine rankings. In an ideal world that might be true, but exposure begets exposure. Here are some of the cheapest and fastest ways to get your message to the top of the search results without paying for every click….
• SMX London Only 7 Days Away – Register Today!
  The signs are that SMX London is going to be a absolutely cracking event.” – Multilingual Search World Edition Search Marketing Expo - SMX London kicks off next Thursday, 15 November. Don’t miss your opportunity to attend. Register today! SMX London is for search marketers who want to learn the…
• Top Reason To Register For SMX West Today: Pre-Agenda Price Expires Nov. 9
  Search Marketing Expo - SMX West is coming to the Santa Clara Convention Center in the heart of Silicon Valley, February 26-28, 2008. Register for SMX West today and pay only $995. You get all three days of sessions, networking, and special events - including SMX Bash - that Search…

Search News From Around The Web:

Applications & Portal Features

• Yahoo! Mail and Hotmail strike out Iran, The Register
• Screenshots of Google Talk’s Integration with AIM in Gmail, Google Operating System

Business Issues

• Search Engines Are Lousy Investors, Fool.com
• LookSmart (LOOK) Bombs: Bad News for GOOG/YHOO?, Silicon Alley Insider
• LookSmart Sells FindArticles to CNET Networks, ResourceShelf

Conferences

• View the Presentation From My Speech at Blogworld Expo, SEO Book
• Creating Conversations with Your Readers, BruceClay.com
• Survival Tips for Network Bloggers, BruceClay.com
• Want search engine traffic? Pen a blog, News.com
• ad:tech Interactive Marketing Keynote: Platforms, Video Advertising, Online Marketing Blog
• BlogWorld and New Media Expo: Maggie Fox of Social Media Group, WebProNews
• BlogWorld Opening Keynote: Matt Mullenwag, BruceClay.com
• Blogworld Session Summaries: New Media, SEO for Blogs, Marketing Pilgrim

Local, Maps & Mobile

• Calling all PHP/MySQL Developers: Come get your sample code!, Google Maps API Blog
• LiveDeal Adds Yelp Reviews, Screenwerk
• Google Maps at the Gas Station? No, Thanks, Small Business SEM

Link Building

• The Great SEO Lie Exposed, Search Engine Guide
• 12 Basic Link Building Tactics For Beginners : The Ultimate SpiderBait, Search Engine Journal
• Link Building and Brainstorming Content, Search Engine Watch

Paid Search & Contextual

• How to Run a Google Adwords Campaign : Basics For Newbies, Search Engine Journal
• 5 More Common PPC Mistakes, PPC Hero
• Adding Color to the Holidays, Yahoo Publisher Network Blog
• Google’s Game-Focused Advertising Initiative To Launch This Month, GigaOM
• Answers to your video units questions, Inside AdSense
• 51% of Google AdSense Publishers are Older Than 30 Years Old, Search Engine Roundtable
• Yahoo! Panama - An Interview with Mona Elesseily, SEOmoz
• The Truth Behind Why Google Checks Bounce, Search Engine Roundtable
• AdSense Code Free Changes Take Less Than 10 Minutes to Update, Search Engine Roundtable
• Microsoft adCenter Upgraded Big Time since adChamps, David Naylor

Searching

• Google 32 Word Search Limit, Googlified
• Google Listing Lest Search Results: No More 1,000 Results?, Search Engine Roundtable
• Comparison Shopping Traffic Increases 56 Percent , Web Analytics World
• The ultimate guide to advanced searching within Yahoo, Google and MSN operators, Hybrid SEM

SEM Industry

• CEO puts fresh face on SEO, Seattle Times
• Web ad spending expected to double by 2011, Reuters

SEO & SEM

• SEO Tips for Bloggers, WebProNews Video
• Google Rankings Influenced By Hosting, Domain Registrar and Geographic Location, Search Engine Journal
• Server Hacked? How To Notify Google to Restore Google Search Rankings, Search Engine Roundtable
• Studying Spider Crawl Rate to Find Your Most Trusted Pages, BlogStorm

Social Media

• Kevin Rose: Digg’s Biggest Hypocrite, Techipedia
• Rumormonger: Digg close to a $300 million sale?, Valleywag
• Digg to sell for $300 million? Really?, News.com
• Just Sell Digg Already, Jay, TechCrunch
• OpenSocial: It’s the data, stupid, O’Reilly Radar
• Fear Among Facebook Developers - Forbes.com, Forbes
• Official: Facebook Poised to "Take Over The World", Portfolio

Video, Music & Image Search

• Flickr centralizes printing abilities, News.com
• YouTube Now In German, Google Blogoscoped

Other Items

• Families of Chinese Dissidents Speak Out Against Yahoo, Wall Street Journal
• Vote for the kid UK google logo.., SEO Home
• Frequently Updated Internet Domain Counts, IP’s by Country, and Other Net Stats, ResourceShelf
• Google.cat, Google Blogoscoped
• Podcast: Facebook’s New Ads; Google Advice On AJAX, Google Maps At The Gas Pump , Daily SearchCast

Hot Items From Sphinn, Our Social News Sharing Site:

• Google Took Away my Search Results!
• 10 Useless SEO Worries (Part 2)
• Google Sent an Innocent Man to Jail for Three Weeks
• Search Engine Guide Goes Social
• Rumor: Digg close to a $300 million sale?
• The Ultimate Guide To Advanced Searching Within Yahoo, Google And MSN
• Google Acquires Zillow [Video]
• Tamar says Kevin Rose is Digg’s Biggest Hypocrite
• 5 Reasons I Used To Suck At Social Media
• Branding Yourself at 10 MPH
• 15 Ways to Get Exposure for Your New Blog
• Top SEO’s Competition (WTF?)
• Sensationalism & Pandering: The Press & The SEO Community
• Are Social Media Sites Heating Up or Overheating?
• Finally: the AdWords Killer May Be Here - Early Results In
• Google gives Ajax Tips
• The 23 Types of Social Media Users
• The 1 Second Film and Marketing Social Media
• One Social Network to Control them ALL! Google Releases Open Social API and Blog
• A Fantastic Analysis of Sites That Make Digg’s Frontpage
• Brussels Bangs Fake Bloggers From Behind
• 4 Simple Ways to Grow Your Brand
• Should Copyright Laws be Changed or Removed? - High Rankings Search Engine Optimization Forum
• Googlebot Just Got The Boot - User-agent: Googlebot Disallow: /
• If you are not First, you are Nothing