SearchCap: The Day In Search, November 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • China Blocks Google Search, Gmail, Google+, Maps & More

    TheNextWeb reports China has decided to block Google services. Currently, Google search, Gmail, Google Maps, Google Docs, Google Analytics, Google Drive, and other Google products are currently not working when trying to access them within China. TheNextWeb received confirmation from Google that China is indeed blocking their services. This is happening during the 18th Party [...]

  • Of “Magic Keywords” & Flavors Of Personalized Search At Google

    When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you — and others in aggregate — previously have searched for may have you wondering how to answer that question. To understand the latest development, I think it’s helpful to go back and [...]

  • How Does Color Usage Affect SEO & Conversions?

    Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions.

  • Search In Pics: Google Chains, Google Drive On Wheels & Android Birthday Cake

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Chains: Source: Google+ Google Drive On Wheels: Source: Google+ Android Birthday Cake: Source: Google+ Mozilla [...]

  • Mesothelioma, Asbestos, Annuity: Google’s Most Expensive Keywords

    Markus Allen posted, what will be, a monthly report documenting the most expensive keywords you can by on Google AdWords. Leading that keyword list this month, according to the Google AdWords Keyword tool include keywords in the category of mesothelioma, asbestos, annuity and auto donation. For example, [mesothelioma settlement] goes for $142.67 and [auto donation] [...]

  • E-commerce SEO Using Schema.org Just Got A Lot More Granular

    Ramanathan V. Guha of Google announced on 8 November that, effective immediately, e-commerce schemas from the GoodRelations project have been integrated into schema.org. This vastly increases the number of schema.org classes and properties available for e-commerce websites. Put another way, this means that webmasters can now provide Google, Bing, Yahoo and Yandex with much more granular [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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