SearchCap: The Day In Search, October 1, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchPerks – Microsoft’s New Prizes For Searches Program Microsoft’s Live Search Cashback program has failed to grow the company’s search traffic significantly (as I expected), so now it’s try again time. […]

on October 1, 2008 at 7:46 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:

  • SearchPerks – Microsoft’s New Prizes For Searches Program
    Microsoft’s Live Search Cashback program has failed to grow the company’s search traffic significantly (as I expected), so now it’s try again time. Out officially today is SearchPerks, a program designed to be easier to use and more broadly targeted than Cashback. Microsoft says SearchPerks was already in the works and isn’t […]
  • Careful: Video Solutions & Video SEO Are Not The Same
    Where 2 Get It, a location based services and mapping solutions provider for businesses, recently announced its own video search engine optimization solution: video inside landing pages for local businesses. However is this really Video SEO, or just SEO which happens to include video? With declarations about Video SEO like those in Where 2 Get It’s […]
  • Q&A With Bill Scully, Director eMarketing: Siemens Water Technologies
    This month for our in house SEO interview series, we sat down to chat with Bill Scully, Director of eMarketing with Siemens Water Group.  Bill’s varied back ground and hands-on history has enabled him to showcase clear successes for his company, which has translated to a solid career path for himself.  Beyond that, Bill is […]
  • B2B Search Marketing: The Cost of NOT Showing Up
    Much has been written about B2B search marketing programs designed for lead generation and customer acquisition purposes. For lead gen efforts, success metrics typically focus on volume of leads, cost per lead, and quality of lead. Many B2B marketers are starting to question this simplistic approach and are no longer willing to ignore […]
  • Where Have All The Xooglers Gone?
    Esquire explores what it calls “the Google Diaspora,” chronicling the departures of some of Google’s higher profile employees. There’s a lot of color but nothing really new here. In one sense the real story, which the magazine partly acknowledges, is how the company has managed to hold on to so many folks given the inclination […]
  • Departures & Changes: Natala Menezes, Kevin Ryan & Lisa Barone
    Three people in the search marketing space have had job changes this week: Lisa Barone, Kevin Ryan and Natala Menezes. Below, a look at where they are heading. Natala Menezes is known to many as a dynamo who advocated for Microsoft adCenter as lead product manager. But it’s her last day today at Microsoft, […]
  • Google: Let’s Query Like It’s 2001
    As part of its birthday celebration, Google is letting users search an old version of its index — and the results show just how much things have changed over the years. You can step back in time to search Google’s index from January 2001. What was happening that month? George W. Bush first took office, […]

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Danny Sullivan
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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