SearchCap: The Day In Search, October 10, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Top Worldwide Search Engine; Baidu Beats Microsoft
  comScore has released new figures looking at the most popular search engines worldwide. Google tops the list, with nearly five times as many searches as nearest competitor Yahoo. But the worldwide list does focus attention on some non-US based search players like Baidu and NHN, which owns Korea’s Naver. It…
• Some Google Maps Indexing Confusion
  Locally Type found a mistake in a Google search result, showing a Yahoo Maps URL but with a plus box that reveals a Google Map. Here’s the result that lead to the post: Needham, MA 02494. The actual Yahoo Map is a link down on the page….
• Search Marketing for the B2B Technical Buyer
  Recently, Enquiro, in conjunction with MarketingSherpa and Survey Sampling International, released a report entitled Marketing to a B2B Technical Buyer (requires registration). Comprised of roughly equal parts research report and Enquiro marketing perspectives, the document seeks to analyze the behaviors of B2B technical buyers and convey their priorities. While…
• Blinkx Offers Video Ad Widget, Does Partnership With Social Search Engine Eurekster
  On the heels of yesterday’s Google AdSense video announcement, video search engine Blinkx has announced advertising for video using its "AdHoc" contextual ad platform. The difference is that the AdHoc contextual ad widget works with other video players embedded in third-party sites….
• Training: Heart & Soul of In-House SEO/SEM
  I must admit, I wasn’t very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That’s because in those days, I thought it…
• Google Earth and 3D Warehouse Opened Up to ‘Game Developers’
  On the cusp of the Virtual World Conference, starting today in California, a company called Multiverse Nework has announced a partnership with Google that opens up Google’s 3D Warehouse — terrain and metadata from Google Earth — to third party use. According to CNet, Multiverse Nework offers a platform for…

Search News From Around The Web:

Applications & Portal Features

• Google Enterprise Search gets social, News.com
• Google’s Ajax Search API, Search Engine Watch Blog

Business Issues

• China’s Baidu plans R&D centres in Shanghai, Tokyo, Reuters
• Emergency hiring and spending freeze at Google, F’dGoogle
• Google patents datacenter-in-a-shipping-container, ignores Sun’s BlackBox, Ars Technica

Link Building

• 6 links that look like paid ones (but really aren’t), Wiep.net
• 20 Ways to Get Legit Paid Links Without Getting Penalized by Google, SEO 2.0
• Mastering Both Kinds Of Link Building – Authority , SEO Fast Start
• NoFollow is for Blog Spam…no Paid Text Links, wait…Paid Ads… – Part Two, Search Engine Guide
• NoFollow is for Blog Spam…no Paid Text Links, wait…Paid Ads…- Part Three, Search Engine Guide

Local, Maps & Mobile

• Brands Increase Interest In Mobile Campaigns: Survey, MediaPost
• Google to introduce the Gphone in early 2008, CNN Money
• Yellow Pages says in pact with Google, Reuters

Paid Search & Contextual

• Inside AdWords: AdWords system maintenance on October 13, Inside AdWords
• How To Set Up Google AdSense Video Units Via YouTube, Search Engine Roundtable
• I Love AdWords Editor, E-Marketing Performance
• Is Your Paid Search Campaign Part of a Mix or a Mess?, Search Engine Watch
• Nielsen: Search Ads Score Low on Trust , Search Engine Watch Blog

Searching

• Google on Using a Knowledge Base of Articles to Make Searches Smarter -SEO by the SEA, SEO By The Sea
• Take a Tour of the New Yahoo! Search, Yahoo Search Blog
• Introducing Goethe, Inside Google Book Search
• AP Sues VeriSign’s Moreover, PC World
• Graphwise Launches World’s First Data Search Engine and Visualization Tool, Tamar
• PageRank, Meet SocialRank, MediaPost
• Search is Broken, Micro Persuasion
• The Year Search Makes Contact With Everything, Search Engine Watch

SEM Industry

• Search and the Law: Professor Eric Goldman, Search Engine Watch
• A Search Column About Search Columns, MediaPost
• As Customers Flock to the Web, Intel Gives Chase With Its Ad Budget – New York Times, New York Times
• Here’s How to Stop Worrying About Google Once and for All , Copyblogger
• Why Google is the Recording Industry of the 21st Century, Wolf Howl
• SEO Wedding – Rob Kerry & Lisa Ditlefsen, Mike Nott
• SMX New York – IMNY and BOTW Charity Event, SEO Wife
• The Tarot of Search Engines: Demographic Data Divining, Search Engine Watch
• Why you shouldn’t listen to Aaron Wall, The DigitalGrit Blog:

SEO & SEM

• Rewriting the Beginner’s Guide – Part I: How Search Engines Operate, SEOmoz
• Advanced Keyword Research – The power of understanding your visitors, Hamlet Batista
• Anatomy of a site in the Google Sandbox, BlogStorm
• Equip Your Firefox for an SEO Adventure, Distilled
• Why Meta Descriptions are Important?!, I’m Not A Doctor

Social Media

• Digg Quicker With theDugg Widget for OS X, Copybrighter
• Do Negative Comments Hurt Social Media?, Techipedia
• eBay Launches Shopping Social Networks, TechCrunch
• If Jason Calacanis Thinks that SMO Is B.S., Why Is Mahalo Gaming Digg? – Pocket SEO, Pocket SEO
• MySpace Platform To Launch Next Week, TechCrunch
• Publish Your Twitter Tweets on Jaiku Automatically, Digital Inspiration
• Your virtual ticket into Wikipedia, blogs.cnet.com

Web Analytics

• Google Analytics Please Give Me For Christmas, Lee McCoy

Other Items

• 34 Insults You Can Expect for Wanting A Google Logo That Honors the Fallen, The Agency Blog

Hot Items From Sphinn, Our Social News Sharing Site:

• The Big Paid Link Roundup
• Links that Look like Paid Ones (but really aren’t)
• Only Google Is Allowed To Make Money And Honesty Still Isn’t The Best Policy
• SEO High School Confidential - Gossip That’s Fun
• Biznology: Do we know how to use Facebook?
• Why Direct Response Blogging Is “The Answer”
• Front Page Spanning Over 50 Hours… Is The Sphinn Bar Too High?
• When Link Building Is Pointless
• EMarketer Survey: Word of Mouth Works
• Can Your Online Reputation Withstand a Good Googling?
• 10 Fantastic Ways To Spend Your Blog Money
• Penalty Confirmed – But I Don’t Sell PageRank
• 37 Viral Post Ideas You Can Use Today
• If Jason Calacanis Thinks that SMO Is B.S., Why Is Mahalo Gaming Digg?
• Word Of Mouth Marketing: Duh! …utilize it!
• How to Influence Powerful Social Media Users for Traffic and Attention
• Google Determining Search Authority Pages and Propagating Authority to Related Pages
• What Kind of SEO Would Bob Dylan Be?
• SEOmoz just lost 1 million links
• Pump Up The Social Media: Interview with Danny Sullivan and Neil Patel
• How to Find AdSense Alternatives for Your Site
• You May Be Screwing Yourself With Hyperlinked Headers