SearchCap: The Day In Search, October 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Tracking Changes To Google’s 50 Webmaster Guidelines Pages

    Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you how recently a specific Google webmaster guidelines document was updated. SEOs and webmasters must stay on top of these changes and this tool helps them do just that. The tool is run [...]

  • Google’s Page Speed Server Module Now Out Of Beta: mod_pagespeed

    Google announced the Apache HTTP server module they released to help webmasters speed up their sites about two years ago is now out of beta. Google said that after eighteen releases they are now “taking off the Beta label” off mod_pagespeed, an open-source Apache HTTP server module that helps improve load times, speed, and server [...]

  • What Makes Paid Search Programs Successful From Search To Conversion?

    At a high level, I believe it is fair to say that it has a lot to do with the ability to bid on the right keywords, serve very specific ads tailored to each geo/language/device, and redirect to the most appropriate landing page for each geo/language/device. It’s all about engineering a consistent conversion chain from [...]

  • Dealing With People – The Hardest Part Of SEO

    The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or should have) an impact on SEO. Optimizing H1s is easy. Dealing with people is hard. Really hard. What follows are a series of the most important lessons I’ve (maybe) learned while dealing with MBAs, [...]

  • Google Partners To Offer AdWords-Specific Credit Card

    At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising. The company has been piloting the AdWords Business Credit program since July in the U.S. and says 1400 small [...]

  • Survey: iPhone Owners Generally “Not Affected” By Maps Issue

    Hyperbole is the stock in trade of many tech bloggers and journalists. Yet beyond simply trying to grab eyeballs with exaggerated headlines, people in the tech press often get very worked up about issues that have little impact on “ordinary people.” That may be the case with the so-called “Apple Maps debacle.” Mike Blumenthal used [...]

  • Chitika: We Got Google’s Local Search Number Wrong

    Last week I wrote an article with the headline: Study: 43 Percent Of Total Google Search Queries Are Local. This was based on Chitika network data. The article was widely cited and linked to. Unfortunately it was wrong. Earlier today Chitika contacted me with the correction. The original methodology used to determine the percentage of local [...]

  • Report: Google Seeks To Avoid EU’s Antitrust Wrath By “Labeling” Its Own Services

    The Financial Times (FT) is reporting that the thrust of Google’s antitrust settlement proposal to European Competition Czar Joaquín Almunia primarily involves “labeling” its own services to distinguish them from other organic search results. According to the FT, citing “people familiar with the search giant’s submission”: Under the proposal, Google would put its brand on any [...]

  • What 65 Google Changes May Mean For Your Link Strategies

    About a week ago, Barry Schwartz put together an awesome piece detailing the many search algorithm and quality changes (65 in total), Google made during the months of August and September. If you haven’t read it, have a look: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch. When Google announces changes, [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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