SearchCap: The Day In Search, October 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Tracking Changes To Google’s 50 Webmaster Guidelines Pages
Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you how recently a specific Google webmaster guidelines document was updated. SEOs and webmasters must stay on top of these changes and this tool helps them do just that. The tool is run […]
- Google’s Page Speed Server Module Now Out Of Beta: mod_pagespeed
Google announced the Apache HTTP server module they released to help webmasters speed up their sites about two years ago is now out of beta. Google said that after eighteen releases they are now “taking off the Beta label” off mod_pagespeed, an open-source Apache HTTP server module that helps improve load times, speed, and server […]
- What Makes Paid Search Programs Successful From Search To Conversion?
At a high level, I believe it is fair to say that it has a lot to do with the ability to bid on the right keywords, serve very specific ads tailored to each geo/language/device, and redirect to the most appropriate landing page for each geo/language/device. It’s all about engineering a consistent conversion chain from […]
- Dealing With People – The Hardest Part Of SEO
The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or should have) an impact on SEO. Optimizing H1s is easy. Dealing with people is hard. Really hard. What follows are a series of the most important lessons I’ve (maybe) learned while dealing with MBAs, […]
- Google Partners To Offer AdWords-Specific Credit Card
At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising. The company has been piloting the AdWords Business Credit program since July in the U.S. and says 1400 small […]
- Survey: iPhone Owners Generally “Not Affected” By Maps Issue
Hyperbole is the stock in trade of many tech bloggers and journalists. Yet beyond simply trying to grab eyeballs with exaggerated headlines, people in the tech press often get very worked up about issues that have little impact on “ordinary people.” That may be the case with the so-called “Apple Maps debacle.” Mike Blumenthal used […]
- Chitika: We Got Google’s Local Search Number Wrong
Last week I wrote an article with the headline: Study: 43 Percent Of Total Google Search Queries Are Local. This was based on Chitika network data. The article was widely cited and linked to. Unfortunately it was wrong. Earlier today Chitika contacted me with the correction. The original methodology used to determine the percentage of local […]
- Report: Google Seeks To Avoid EU’s Antitrust Wrath By “Labeling” Its Own Services
The Financial Times (FT) is reporting that the thrust of Google’s antitrust settlement proposal to European Competition Czar Joaquín Almunia primarily involves “labeling” its own services to distinguish them from other organic search results. According to the FT, citing “people familiar with the search giant’s submission”: Under the proposal, Google would put its brand on any […]
- What 65 Google Changes May Mean For Your Link Strategies
About a week ago, Barry Schwartz put together an awesome piece detailing the many search algorithm and quality changes (65 in total), Google made during the months of August and September. If you haven’t read it, have a look: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch. When Google announces changes, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Pinterest May Have More Visitors Than Tumblr; If Not, It Will Soon
- TweetDeck Gets A Light, Bright New Design
- Grids Are Great, But What Of The Subtle Undertones Of Creative Testing?
- Tensions Rise Over “Do Not Track” Rules
- Prominent WNBA Team Has Google+ Page Removed, Told To “Start Over”
Search News From Around The Web:
Business Issues
- Google Legal Chief: Patent Reform a Balancing Act, Wall Street Journal
- Another Top Yahoo Is Out The Door, Business Insider
- Apple Choice of IPhone Aluminum Said to Slow Down Output, Bloomberg
- Ballmer’s salary up slightly but he hits less of his target this year, The Seattle Times
- Facebook Fought SEC to Keep Mobile Risks Hidden Before IPO Crash, Bloomberg
- How much do Google and Facebook profit from your data?, Ars Technica
- Microsoft Cuts Ballmer Bonus Citing Sluggish Online Unit, Businessweek
- Sparrow Team Was In Talks With Facebook Before Google Acquisition, thenextweb.com
- Widening Scrutiny of Google’s Smartphone Patents, New York Times
Local, Maps & Mobile
- Developers: We warned Apple about iOS maps quality, CNET News
- Google’s Streetviews Cars Learn to Read?, SEO By The Sea
- Google+ Local Reviews Now Showing Descriptive and Not Numerical Scores, Mike Blumenthal
- GPO and NARA Release Presidential Documents Mobile Web App, LJ INFOdocket
- More Funny Directions in Google Maps, Google Operating System
- USAToday.com Goes MapBox, MapBox
Link Building
- 5 Minute SEO Tips: Check for Broken Links, VerticalLeap
- Can Removing Backlinks Help You to Penguin-Recover?, internetmarketingninjas.com
- Case Study: How to remove a Google Penalty, blog.majesticseo.com
- What A 9-5 Link Builder Does After Penguin, Search Engine People
Paid Search & Contextual
Searching
- Google News Spotlight Section: "Did Not Match Any Documents", Search Engine Roundtable
- Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees, TechCrunch
- What Happened with the "Shared by" Thumbnails in the SERPS?, State of Search
SEO & SEM
- Does the use of schema.org markup create a ranking benefit?, YouTube
- How & Why to Measure PPC Account Health, Search Engine Watch
- Introducing Additional Enhancements on Ad Preview Tool for Bing Ads, Bing Ads Blog
- SEO When Panda Met Pengiun, x-pose.org
- What Is An International SEO Manager?, koozai.com
- What’s Going On with Our Branded Organic Traffic?, SEOmoz
Social Media
- A new look for TweetDeck, The TweetDeck Blog
- Facebook Starts Showing Birthdays And Selling Gifts At The Top Of The Mobile News Feed, TechCrunch
- How Tweets influence political donations: New Twitter study with Compete, Twitter Advertising
- New tool to select your events of interest in social networks, alphagalileo.org
- New Twitter for BlackBerry app, Twitter Blog
Video, Music & Image Search
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