SearchCap: The Day In Search, October 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Ask CEO Doug Leeds Proclaims Search Wars “Over,” Says Yahoo Can Be Great Again has 3.5 percent of the search market according to comScore. CEO Doug Leeds told Bloomberg that number may seem small but it makes his site the seventh largest in the US, “with 100 million people every month.” Rather than claiming that his search market share will continue to grow, Leeds proclaims that “the search wars [...]

  • An Illustrated Guide To E-Commerce Markup Using GoodRelations

    In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store. We will look at an alternative vocabulary, namely GoodRelations, and take a deeper dive into the specifics of generating semantic markup [...]

  • How To Effectively Use Attribution With Complex Campaigns

    As marketers, we think that attribution is important. However, despite all the talk in white papers, blogs, etc., little has been discussed about its effective use. For instance: is attribution always useful, what are the common attribution techniques, which is the best attribution model, what improvements in efficiency can one expect from the right attribution [...]

  • Google Lucky Number 7: Differences In New Google SERP Across Retail, Finance & Technology

    What do 26,000 keywords tell us about the latest Google 7 change and the new Google SERP? As the Google SERP continues to evolve and brands aim to increase their control over search results, the emergence of a new type of SERP has interesting implications for SEO Managers. Since August, Google has been serving for [...]

  • Google Maps Adds 250,000 Miles Of Street Views In Their Largest Update In History

    Google announced they have made their biggest ever street view imagery update by adding over 250,000 miles of roads around the world and doubling their “special collections” imagery. Google said they are increasing the street view imagery specifically in Macau, Singapore, Sweden, the U.S., Thailand, Taiwan, Italy, Great Britain, Denmark, Norway and Canada. They have [...]

  • Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether

    Google is changing the way it collects local business reviews and displays them in search results, making the Zagat score a less prominent piece of information. That’s a good thing in my opinion, and many people — myself included — hope it’s the first step toward the complete removal of the Zagat system in Google’s [...]

  • Bing Ads Intros Sitelinks Extensions, Tweaks Preview Tool

    After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the Bing Ads web interface, the desktop editor and through the API, under “ad extensions” under the Campaign tab. Advertisers may enter up to 10 Sitelinks to accompany their ads, and help prospects [...]

  • Google’s Schmidt: “What Apple Has Learned Is That Maps Are Really Hard”

    Google Executive Chairman Eric Schmidt, during an interview at the 92nd Street Y in New York last night, made the case that Apple should have kept Google Maps on the iPhone. “Apple’s done very well using our maps,” he joked. When asked directly about a forthcoming iOS Google Maps app, Schmidt gave the familiar line [...]

  • September Search Share: Yahoo Continues Downward Slide

    We’re getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline — to its lowest market share in [...]

  • Google Mobile’s New Slide Out Black Navigation Bar

    Google launched a new mobile interface for navigating various Google services. Now if you load Google on your smartphone, you will see a menu icon made up of three lines. When you tap it with your finger, a black navigation bar will slide out from the left of the screen. Here is a screen shot: [...]

  • Google Images Dominated By Pictures Of Romney For “Completely Wrong” Search

    It’s not a Google Bomb, but that doesn’t make it less embarrassing for US presidential candidate Mitt Romney or Google, that a search on Google Images for “completely wrong” brings up results that are dominated by Romney’s picture. Completely Wrong & Google Images Here’s an example of what you currently see in a search for “completely [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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