SearchCap: The Day In Search, October 12, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Pics From Inside Digg Labs
  Digg Labs is a wonderful place where the folks at Digg create new and interesting tools for using the popular social news site. I was lucky enough to score some exclusive inside photos of the construction that goes on there. Heh. OK, it’s a slow Friday, and I’d been meaning…
• Yahoo CEO Yang To Give First Public Speech At Right Media Conference Following Q3 Earnings
  In perhaps his first public speech since talking the helm at Yahoo, CEO Jerry Yang will deliver the opening keynote at the upcoming RightMedia Open in Half Moon Bay, CA October 22 – 24. Yang will speak on the morning of October 23. And John Battelle will moderate what will…
• Search in Pictures: Yahoo Foozapalooza, Google Rubiks Cube & Danny Sullivan At Yahoo
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
• Farecast Offers Hotel Search
  In the context of a larger discussion of how data mining is being used by several Internet sites, Gary Price posts about the introduction of hotel search on the Farecast site. Farecast’s core service has sought to save consumers money by using historical information and other data to determine whether…
• Microsoft Introduces ‘Windows Live Events’
  Microsoft has introduced an Evite-like events service, Windows Live Events. Rather than an “Evite killer,” think of it more as a home page or website for events, with public events eventually to most likely be integrated into the broader local database and other services that Microsoft has. Currently it integrates…
• Yahoo Site Explorer Not Showing All Link Data to All Users
  Yahoo Site Explorer Showing Different Counts For Registered vs. Non-Registered Users from the Search Engine Roundtable is where I reported that Yahoo Site Explorer seems to be showing a lot more linkage data to a logged in user who authenticated their site in Site Explorer as opposed to a user…
• Gmail To Increase Email Capacity With New Counter Algorithm
  The Gmail Blog announced that in an effort to continue to gradually increase the storage space for their Gmail users, they have updated their counter algorithm. The new formula will speed up the rate at which they increase the capacity for email storage in Gmail. Googlified documents how this new…
• Yahoo Setting Up Shop Next Door to Microsoft’s Headquarters
  Confirmed: Yahoo expanding to Microsoft’s backyard from SeattlePi has confirmed reports that Yahoo has signed a lease on Bellevue’s One Twelfth @ Twelfth complex for 115,000 square feet. The new office can potentially fit between 500 to 600 employees. It appears Yahoo is hiring software engineers for the Bellevue location….
• YouTube Comes to Google Earth; Pity YouTube Itself Doesn’t Offer Geosearch
  I just posted a bunch of videos to YouTube yesterday of skating down the boardwalk in Newport Beach. Maybe one day they’ll show up in Google Earth. That’s because Google Earth is now showing video clips that have been geotagged to particular areas, according to Google’s LatLong Blog. To find…
• No, Buying Ads Still Won’t Help You With Google’s Free Listings
  PPC Discussions noted that a long-standing page at Google advising that buying ads is not a way to rank better for free on Google had disappeared. Sign of a new change? No, Google says it was accidentally removed and will be restored when new help pages are published shortly. FYI,…

Search News From Around The Web:

Business Issues

• Ballmer: In advertising and search, Microsoft’s way behind Google, News.com
• China Censorship Report, Google Blogoscoped
• Google, Random House move closer on book search, Reuters

Conferences

Local, Maps & Mobile

• Become a Google Earth Pro Expert!, Google LatLong
• New Google Earth Add Content Button, Google Earth Blog
• Explore even more with Google Earth, Google LatLong
• Google Local Business Center listings propagate like rabbits, Mike Blumenthal

Link Building

• Jim might stop blogging – Stay Under the Radar – 2005 Flashback , www.jimboykin.com
• Paid Links Simply Aren’t Going Anywhere, Search Engine Journal

Paid Search & Contextual

• PPC Benchmarks by Product Category, Rimm Kaufman
• 9 Common Mistakes in Landing Page and PPC Campaign Design, Performancing.com
• AdWords Downtime, October 13th, AdWords API Blog
• Google Shows Vulnerability After Losing Time Deal, Bloomberg
• The Icing on the Cake: Using Creativity in Your Ads, adCenter Blog

Searching

• Google Finance goes real-time in China, Googling Google
• Google wins in blind search test, News.com
• Google’s People Search – Spock speaks out, Alt Search Engines
• Wikipedia Hits Mid Life Slow Down, TechCrunch
• Vivisimo Comes to Town: New Site Search Engine Allows Easier, More Efficient Navigation of MedlinePlus and NLM Web Site, ResourceShelf
• Catching the news as it breaks, Google News Blog
• The Other Half of the Search Equation, Yahoo Search Blog
• Why Yahoo, not Google, should drive your search, ChicagoTribune.com

SEM Industry

• Are you a fantastic SEO or Java Dev?, Vanessa Fox
• Can The Webmaster Hurt Google?, Search Engine Roundtable
• The Best Marketing Blogs Right Now, Jack Humphrey

SEO & SEM

• 5 Worst SEO Mistakes Affiliates Make, Reviewlicious
• What if the Ron Paul Fans Became SEO Savvy?, SEOmoz
• SEO and User Experience Fusion, Search Engine Watch
• The ultimate guide to meta name="robots", Joost de Valk

Social Media

• Facebook Dip Seasonal, Here is Why!, GigaOM
• Google vs Facebook, Google Blogoscoped
• Whiteboard Friday – "Every Blog Has Its Way", SEOmoz
• Netscape Was Better As A Digg Clone: Viewers, TechCrunch
• LinkedIn Plans to Open Up in a Closed Sort of Way, New York Times

Other Items

• Google Garage, Googlified
• Cute SEO Game for Google’s "I’m Feeling Lucky" Button, Search Engine Roundtable
• Lego in NY Google Office, Google Blogoscoped
• Anita Borg Scholarships expand to Canada, Official Google Blog
• Google Math: Buy $1,000 in Radio Ads, And We’ll Give You $2,000 Back, TechCrunch
• Voice Search: Mobile Tactic Here. Now. 2DAY, Search Engine Watch

Hot Items From Sphinn, Our Social News Sharing Site:

• How Web 2.0 can get you a free trip to Lithuania
• 20 Ways to Get Legit Paid Links Without Getting Penalized by Google
• Top 100 SEO & Internet Marketing Blogs
• SMX Social Media Time Baby! Come on Let’s Go To New York Monday Baby!
• Expanded Broad Match Corrupted – Stop Using It!
• Develop HIT Facebook Apps: 29 Essential Tools and Tutorials
• What Would Jesus Link To?
• Steve Rubel – Search is Broken
• How to Create a Good Enough Website
• How to boost your blogs social voting usability in a few easy steps and be a star on the home page
• 50 AdWords Tips to Improve Your Campaign Performance
• The truth about traffic on the Internet
• Small Business Guide to Optimizing Universal Search
• Digg Now Showing Microsoft AdCenter Ads
• Dominate Google SERPs By Being A Yellow Pages Parasite
• Here’s How to Stop Worrying About Google Once and for All
• A Successful Facebook Marketing Campaign
• 11 Considerations When Hiring a Link Building Service