SearchCap: The Day In Search, October 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”

    There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet users taking to the web to comment on and/or learn more about what they’re experiencing. As expected, conversation spiked on social networking sites during the Vice Presidential debate last night. Twitter says there were 3.5 million [...]

  • Search In Pics: Google Truck Containers, Chrome Switch Ball & Google Docks

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Shipping Containers: Source: Flickr Google+ Swag Phone Kickstand: Source: Google+ Chrome Switch Ball: Source: Google+ [...]

  • IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending

    Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Search ads represented 48% of the overall interactive advertising market in the first six months of 2012, bringing [...]

  • Rediscovering The Google AdWords Editor Keyword Opportunities Tool

    Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding keywords. The tool generates suggestions similar to the Web-based tool, but is integrated into Editor quite nicely. Suggested use: Launch AdWords Editor and open [...]

  • YouTube Search Adds Time Watched As Ranking Factor

    The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched. YouTube said they experimented with this ranking factor with suggested videos and it lead to “less clicking” and “more watching” and thus feels it is a good idea to add to the overall YouTube Search ranking algorithm. [...]

  • 10 Simple Tips To Make Your Excel Charts Sexier

    Having covered all the basics of how to make tabular data tell a story using custom cell formatting and conditional formatting for both static tables and pivot tables, we’re now going to jump into the really fun stuff: charting data out in Excel. I’m not going to cover the basics of creating charts in this [...]

  • 2 Days Left to Save $400 on SMX Social Media Marketing

    SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Saturday, October 13. Register now. Here’s all you get: Exceptional content: 2 days featuring tactic-packed sessions and keynotes 100% focused on paid, earned and owned social media Invaluable connections: Meet other’s like you and the expert speakers pre-show and in-person [...]

  • As VP Debate Nears, Search Interest In Ryan Outpaces Biden

    Vice President Joe Biden and vice-presidential hopeful Paul Ryan are a little more than an hour away from their first and only debate of this election year, and search activity around the debate is heating up — largely surrounding Ryan, the Republican nominee. We’ll begin with this tweet from Yahoo Search, which reports that there’s [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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