SearchCap: The Day In Search, October 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • An Open Letter To Derek Powazek On The Value Of SEO

    Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I’ve largely given up. But I figured this time I’d give it another go with some [...]

  • See What Googlebot Sees On Your Site

    Google Webmaster Tools has just launched a “labs” section, where you’ll find new features that may be early in the development cycle and not quite as robust as the rest of the tools. The features available so far are Fetch as Googlebot, which lets you see exactly what Googlebot is served when it requests a [...]

  • The State Of Search: Q3 Data From Efficient Fronter And SearchIgnite

    Two reports have come out almost simultaneously, from Efficient Frontier and SearchIgnite, offering insights into the US paid search market for Q3 2009. The two data sets are based on client search campaigns managed by both firms. The data are directionally consistent in most cases but slightly different in terms of specific percentages and figures. Search [...]

  • Six Deadly Mistakes Of Web Page Testing & Tuning

    The importance and impact of online testing on your conversion rates cannot be understated. Yet as powerful as testing can be, it is a double-edged sword that can actually set you back if you are not careful. Poorly designed tests can take years to complete, and even worse, they might not provide concrete insights to [...]

  • Bing… In… Space! (& Google, Too)

    A reader pointed us to the Delta 2 rocket launch where Microsoft was a co-sponsor. If you look closely, you can see the Bing logo on the rocket ship.

    While Bing’s logo went into space, Google today announced a partnership with DigitalGlobe to launch a satellite into space to provide “high-quality imagery in Google Earth [...]

  • Watch Those Rules & Regulations With European SEM Campaigns

    In my last column I addressed cultural differences within European countries. The main point was that Europe may be one continent, but you cannot treat every European the same way—there are many cultural differences among people in different countries, and in some cases, even within a single country. This is even more true from a [...]

  • 8 Tips For Getting Your Fan Page Found In Facebook Search

    Have a Facebook page or creating a new one? Do yourself a favor and be proactive in setting your page up, so users can find you when they are looking. Too often, companies and brands don’t take the proper steps to be found and have to make adjustments in order to show in Facebook search. [...]

  • Link Building: Not Just Off-Page Anymore

    Link building tends to be viewed as on off-page activity – you’re not messing with title tags or site architecture and you don’t actually have to touch the site itself or write new content. However, if all you are doing is building more inbound links to your site without doing any analysis of on-page factors, [...]

  • Yahoo Pay Per Click Settlement Details Goes Out To Advertisers

    This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at explains that the “lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and [...]

  • Marchex Releases Powerful SMB Reputation Management Tool With “Search Inside”

    Consumers care about online reviews; small businesses (SMBs) care about what’s being said about them online. Most small businesses that are aware of the phenomenon of online reviews (and care) try to monitor those reviews by using a search engine or alerts with their business name. They also visit specific sites like Yelp or Citysearch [...]

  • Factual: Parting The Curtains Of The Invisible Web

    This year, we’ve seen several ambitious new efforts to mine and make searchable the vast part of the web that remains largely hidden to search engines—often referred to as the deep, hidden or invisible web. The latest foray into the reaches of hidden web is actually a hybrid, of sorts: Factual, founded by Gil [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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