SearchCap: The Day In Search, October 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Larry Page: Google+ Now Has 40 Million Users

    As part of Google’s earnings announced today, CEO Larry Page announced that Google’s social network, Google+, now has 40 million members. That puts it still well behind Facebook’s 800 million, closer to Twitter’s 100 million, but doesn’t seem to count “active” users. Page said in the earnings release: “We had a great quarter,” said Larry [...]

  • Google Earnings: GOOG Made Nearly $10 Billion Revenue For Q3 2011, Nearly $3 Billion Net

    Google has announced its third quarter earnings, with revenue of $9.72 billion, up 33% from the previous year. GAAP Net income was $2.73 billion, compared to $2.17 billion for the quarter before. Google+ was said to have 40 million users now. Here are some highlights: Revenues – Google reported revenues of $9.72 billion in the [...]

  • How to Integrate Search into Your Other Marketing Channels: Webcast Oct. 18

    With marketers reaching out to consumers via so many different channels these days, managing online marketing can be challenging, to say the least. And with paid search representing the largest and most complex of these channels, search marketers need to understand how to integrate PPC tactics with other marketing channels. Next Tuesday, October 18 at [...]

  • Google Translate For Android Literally Speaks More Languages, Through Conversation Mode

    In January, Google Translate for Android gained “Conversation Mode,” a way to speak into your phone and have it speak back in a different language. Today, Google’s expanded the number of languages supported. Originally, the tool only supported English-to-Spanish translation (or vice versa). Now, Google says 14 languages in all are covered: Brazilian Portuguese, Czech, [...]

  • Why SMX Social Media Marketing Is A Must-Attend Event

    Social media marketing is hot—and everyone agrees that it has become a must-do activity for all companies wanting to connect with customers, reach out to prospects and maximize brand awareness. A recent study by online ad agency Collective found that 90 percent of marketers want to try new things online, and 62 percent of marketers [...]

  • How To Take Your Keyword Research To A Higher Level

    Good keyword research is laborious. So it is no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand and try to automate or speed up the process. Except, should you want to do this? Keyword research is your time to understand the market you are [...]

  • How Search Conversions Are Driven By Display Impression Frequency

    Along with the most obvious campaign attributes that impact cross-channel marketing performance — traits like publisher, size, creative, keyword, placement, etc. — are a number of less intuitive factors that can significantly influence your results. Among these more ancillary factors is “frequency” — specifically the frequency with which online users are exposed to a given [...]

  • Report: Paid Search Rebounded In Q3 2011

    Paid search advertising grew 24% in the third quarter of 2011 as compared to the year-ago period, according to a new report by interactive marketing agency Covario. A second report on the quarter conducted by Marin Software finds that click volume increased by 22% year-over-year while cost-per-click prices were lower, indicating marketers achieved increased efficiency. [...]

  • MicroData For Marketing Executives

    This continues the analysis presented in the MicroData Not Ready For Primetime article previously published. Here, I break down the MicroData hierarchy into three levels so marketing professionals can review each category to see what value it can bring to future marketing, content and SEO initiatives. When you look at the type schema you see close [...]

  • Feel Secure Using Gmail Or Other Cloud Services? Read This.

    Google, Microsoft and scores of other companies are pushing us all into the “cloud”—where all of our information is stored online and is instantly accessible from any internet-connected device. This instant, universal access is a phenomenal benefit for most people.

  • Hitwise: Google Back Above 66% US Market Share

    Google has inched back above the 66% market share threshold in the latest numbers from Experian Hitwise. And both Bing and Yahoo saw slight drops during the month of September. Hitwise explains that this is pretty normal: Google’s market share has risen for five of the past six Septembers, while Yahoo’s has declined in each [...]

  • Mapquest Debuts New Local-Social Mapping Site “MQ Vibe”

    People have been speculating about it for weeks and now it’s live: MapQuest Vibe. With the launch of the new neighborhood-discovery site MapQuest is striking out in a promising direction. It’s not a new social network, as some speculated, but it incorporates social input into a larger algorithmic-based framework that generates a score for nearly [...]

  • StumbleUpon: 20 Million Stumblers & Counting

    Social search and discovery site StumbleUpon has announced a new milestone: The site recently surpassed 20 million users. The company’s announcement is filled with some interesting stats that show its growth since launching as a Firefox add-on back in 2002: StumbleUpon now serves as many “stumbles” in one hour as it did during its first [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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