SearchCap: The Day In Search, October 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Landing Page Testing: Choosing Between A/B Or Multivariate Approaches

    There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference between them? How can you choose which one best fits your needs?

  • Google Defends Its Design Philosophy

    In an interview on TechRadar UK, Google’s director of user experience goes a long way toward responding to claims earlier this year that the company’s design team is too reliant on data. “Data informs decision-making but it’s less useful for conceiving and building conceptually new directions,” explains Irene Au. “It’s most useful for optimising and refining [...]

  • Sorry, Yahoo, You DO Index The Meta Keywords Tag

    Oh, that this weren’t true. Last week, Yahoo made news by disclosing that it had quietly dropped support for the meta keywords tag. As a long time hater of that tag and the insane questions it has produced, I was thrilled! But today, I see conclusively that Yahoo still supports the tag. The test was simple. [...]

  • 3 Lessons Learned From Successful Corporate Blogging

    I’m just back from speaking at MarketingSherpa’s B2B Summits in San Francisco and Boston, where I was giving a joint presentation with a client on SEO. As part of that presentation, we talked about the role and impact of corporate blogging. The client is a professional services firm operating solely in the B2B space. Theirs is [...]

  • Buy YouTube Promoted Videos Through Google AdWords

    The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today. Previously, all YouTube Promoted Video ads were managed on YouTube at [...]

  • Aardvark Revamps Site, Becomes “Social Search Engine”

    Aardvark has redesigned its site and repositioned somewhat as a “social search engine.” The site can be accessed directly, via IM, Twitter and the iPhone. You can also sign in using Facebook Connect, which sends your activity on Aardvark back to your news feed on Facebook. What Aardvark is trying to do is not new — [...]

  • Shopping Site TheFind Relaunches As “Buying Engine”

    If Bing can brand itself “decision engine” as a strategy to differentiate from the leading “search engine” so can shopping comparison site TheFind. The latter is now calling itself a “buying engine” as a way to emerge from the anonymous sea of shopping search sites out there. This morning a redesigned TheFind went live with a [...]

  • Managing Your Brand To Perform In Universal Search Results

    Achieving and sustaining top ranking visibility for your brand on important organic terms is increasingly getting tougher. This is because natural text listings no longer rule on the search result page. There are many other elements that appear sometimes ahead of or intertwined with the natural results, including local listings with a map, [...]

  • SEO FAQ That’s Not From The Land Of Unicorns

    I guess Derek Powazek isn’t done with attacking SEO. Now he’s published an SEO FAQ page which, sorry, really doesn’t provide much FAQ about SEO. So what the heck. I’ll deconstruct it. Be sure to also read my previous post, An Open Letter To Derek Powazek On The Value Of SEO. What’s [...]

  • Google Continues Crowdsourcing Its Map Data

    Google has announced a new tool called Google Building Maker that lets you make 3D buildings using aerial photos and 3D shapes. Google says early testers felt it was more toy-like than tool-like and suggests that teachers might use it to help teach geography. And at this point you might be wondering … 3D buildings? Toys? [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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