SearchCap: The Day In Search, October 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Shuttering Buzz In Favor Of Google+; Farewell To Labs

    Buzz was a great learning experience, says Google, but in a few weeks it will be shut down and all such efforts will be focused on Google Plus. The move will likely come as no surprise to Google-watchers, who noted that Buzz integration with Google+ was minimal. Additionally, the Google Labs page, as previously announced, [...]

  • Keys To Understanding Search Marketing & User Intent

    Search engine marketers spend a large portion of their marketing strategies on keyword research. One method is to seek words and phrases that are most likely to be used by searchers to find a particular website. What may be ignored or overlooked is understanding the user intent behind these searches. It’s one effort to provide [...]

  • The Meta Keywords Tag Lives At Bing & Why Only Spammers Should Use It

    I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some back-and-forth, I can confirm further that it does, but as a signal for finding spammers, not for improving rank. Meta Keywords Tag 101 If you want the [...]

  • Social Deals: Opportunity Cost & Customer Lifetime Value

    It’s probably my fault but I receive what seems like 20 emails a days from an endless stream of Groupon emulators, flash sites and discount etailers that have taken my inbox by storm. These sites are saturating the online marketplace with tantalizing deals designed to make even the most staunch consumers (like my wife) … [...]

  • Rumor: Google To Launch Cloud-Based Music Store?

    In May Google launched Google Music, a cloud-based streaming music app that allows for music backups and streaming to phones and other devices. Rumors have been swirling that Google will use this product to create an online MP3 store to compete against Apple and Amazon. The WSJ reports that while Google has been in licensing [...]

  • Why You Can’t Compare Google+ User Figures To Facebook & Twitter

    Google announced that Google+ has 40 million users today. Woo-hoo! That’s nearly half what Twitter claims, right? And while it’s below Facebook’s 800 million, Google’s getting there, right? Wrong. The number simply can’t be compared to Facebook and Twitter. Active Users Vs. Sign-Ups Let’s start with Facebook. At various points, Facebook has given out a [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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