SearchCap: The Day In Search, October 15, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SearchBiz: Corn Farmers Oppose GoogleHoo; Online Ad Spending In Trouble?; McCain Campaign Upset With YouTube Takedowns

    Roll Call this week lays out the current state of the Google-Yahoo advertising deal, and says Microsoft is exercising “its considerable political clout” in Washington, DC, against Google. The article portrays Microsoft as aggressively using its in-house and outside lobbyists to rally public and private support against the deal. And, get this, one of the [...]

  • New Video: Easy Tips For Better Searching

    Last year, Common Craft produced a great, short video explaining RSS “in plain English.” The company is back now with another wonderful one, Web Search Strategies in Plain English. It’s less than three minutes long and does a great job explaining how to use some of the most simple “power” commands at [...]

  • Google Book Search Lawsuit To Be Settled? Plus, University Partners Launch HathiTrust Archive

    Via Resource Shelf, we learn of a report in Library Journal that says Google is close to settling a three-year-old lawsuit with publishers surrounding Google Book Search. Meanwhile, some of Google’s university partners have banded together to launch their own book search service, Hathi Trust. [...]

  • Searching For Small Businesses, Coming Up Frustrated

    Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses [...]

  • Search Engine Land & The Thought Leadership Series

    Earlier this year, Search Engine Land participated in its first conversational marketing campaign through our ad partner, Federated Media. We’re now doing another one, and this is a short post to ensure readers know that while we’re taking part in a new “conversation,” our writers are not being told what to say as part [...]

  • Study: Huge Potential SEM Spend Untapped

    A new JupiterResearch, Marin Software-sponsored study has found some surprising things about large-search marketers and their SEM spending: more than 90 percent would spend as much as 22 percent more — if they had better tools and technology to manage complex campaigns. That potentially represents hundreds of millions — even billions — of dollars that [...]

  • Study: Google & Web Search Make You Smarter

    Proving what many of us in the search industry have long suspected, a report today on CNN says searching the web makes you smarter. Dr. Gary Small, a professor at UCLA, studied the brain activity of two groups of elder adults — one with “Web savvy” and one without. The study used MRI technology to measure [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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