SearchCap: The Day In Search, October 16, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Live Blogging: SMX Social Media – A Marketer’s Guide to Social Bookmarking and Tagging
    I’m back for more live blogging of SMX Social Media. This session is all about social bookmarking and tagging. You can categorize and share information using things like, StumbleUpon, and Technorati. This panel includes Guillaume Bouchard of NVI, Michael Gray of Atlas Web Services, and Neil Patel of ACS….
  • Live Blogging: SMX Social Media – Extra! Extra! The Social News Sites
    The third session at SMX Social Media is covering topics such as Digg, Netscape, Reddit, Newsvine and social news sites. Neil Patel from ACS, Chris Winfield from 10e20 and Tamar Weinberg from RustyBrick are the speakers for this panel. There is also coverage at Search Engine Roundtable and Search Engine…
  • Live Blogging: SMX Social Media – Linkbait: Chumming for Traffic on Social Media Sites
    The second session at SMX Social Media is all about links. Kim is once again live blogging for Search Engine Roundtable, and Eric’s back for Search Engine Journal and Marty from aimClear, so I’ve got to step up my game. This panel includes Rebecca Kelley of SEOMoz, Brent Csutoras of…
  • Google Analytics Adds Site Search Reporting & Event Tracking, Urchin Software Also Updated
    Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software….
  • Report: Yahoo Search Gaining
    Based on a report from SearchIgnite and RBC Capital Markets, there’s considerable discussion, in advance of Yahoo’s Q3 earnings reporting later today, that Yahoo may be gaining momentum and grabbing some incremental search spending. MediaPost summarizes the report:…
  • Superpages Rolls Out Video Advertising Nationally
    Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge Superpages is the…
  • Are Google Reader Stats Correct? Can We Trust Feed Stats In General?
    There has been a lot of buzz recently about Google Reader reporting subscriber statistics. Google Reader Stats are Bullshit (With Proof) from Mashable calls these statistics downright incorrect. Why? A default feed, in case you don’t know, is a feed which is presented to users on signup. Google Reader, for…
  • Live Blogging: SMX Social Media – Social Media Marketing Essentials
    I’m live blogging Search Marketing Expo Social Media. I see that Kim Krause Berg is also live blogging this session for Search Engine Roundtable, so now I feel all this competition with her. (Eric Lander at Search Engine Journal also live blogged it, as is aimClear Blog, so the competition…
  • Google Fixing Search Typos With URLs
    Google Operating System discovered that Google is now attempting to fix search typos of URLs. For example, a search on returns: No results found for However, there are results from websites with similar addresses…
  • Global Search Usage & PPC Statistics
    The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world. The report covers 16 counties including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea,…
  • Secrets Of Google Quality Score Revealed!!! (Not.)
    The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What…
  • The Social Media Marketing KISS
    We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for social media marketing, namely linkbait. You see, users from social news sites have very short attention spans while browsing these sites….
  • Block Domains Feature Now Live In Yahoo Search Ads
    Earlier this month, Yahoo told us they will be launching a block domains feature. The block domains feature enables advertisers to specify which domains, subdomains or URLs they do not want their ads displayed on. As I reported this morning, the block domains feature is now live. For more information,…
  • Search Illustrated: Traffic Bumps
    Collectively, segmented marketing initiatives will help increase your baseline traffic over time. This week’s infographic demonstrates the potential of gaining loyal readers with every marketing initiative:…
  • Microsoft Releases New Maps, Local And Mobile Upgrades
    Late last month, at its “Searchification” event, Microsoft introduced a wide range of search enhancements and improvements. The company also said there would be additional updates to follow. Those are now rolling out and include feature and content enhancements for maps, local and mobile services. The biggest news is the…
  • Google To Launch YouTube Piracy Filter Today
    Google Begins Offering New YouTube Piracy Fighter from CNNMoney reports Google will be announcing their YouTube video ID tool to help prevent content piracy, as soon as this today. The source of this information has not been disclosed, nor has any additional details. The source did say that Google would…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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