SearchCap: The Day In Search, October 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Launches Disavow Links Tool

    Google has launched a new and widely anticipated “disavow links” tool. The tool was announced by the head of Google’s web spam team Matt Cutts, when speaking during a keynote at the Pubcon conference today. The tool is live and can be found here. It has been beta tested by some selected SEOs already for [...]

  • Ex-Googler: “To Please Google With Your SEO, Forget About SEO”

    It’s not everyday you get to hear from someone that’s worked on Google’s Search Quality/Webspam team and isn’t named Matt Cutts. But Andre Weyher, whose LinkedIn profile lists a two-year stint as a member of the search quality team, recently spoke with James Norquay, a search/digital marketer based in Australia, and shared some interesting comments [...]

  • Google Adds Call Reporting To AdWords Express

    Google is making its call tracking solution called “Call Reporting” available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only and each completed call over 30 seconds costs $1. It’s simple and works like other call tracking programs. Google replaces the phone number in the ad [...]

  • 6 Ways To Integrate Your On-Site & Social Efforts

    Since search and social have had more of a convergence, the idea of the “hub” has become stronger, providing one main place to drive your existing audience and capture their attention. Most marketers or brands make the mistake of having social media be their “go to” place and they neglect any semblance of a strong blog or [...]

  • Map Search On PCs “Eroding,” Shifting To Mobile — comScore

    It all makes sense. According to comScore, map-based search on the PC has now peaked and is starting to erode. By contrast mobile usage of mapping applications is growing and will continue to do so for the foreseeable future. Apple Maps’ problems notwithstanding, smartphone mapping apps offer a better overall experience than online maps. Because [...]

  • Link Building Tool Review: Serpi.co

    There’s a new player on the links tool market – Serpi.co. Using Majestic SEO‘s data, they allow you to view link data of up to ten competitors at once, let you track keyword rankings over time, set up automatic alerts, and provide you with historic data that goes back to 2007. They also offer a link [...]

  • Using Canonical & Hreflang Tags To Launch New Markets Quickly

    Last week, someone accused me of being too technical when describing geo-targeting settings — it followed a conversation where I was told that one of my discussions was not “advanced” enough! So, I apologise in advance, as this post is going to be too technical for some and not for others! It’s also a little [...]

  • Majestic SEO Link Reports Now Updated Within Hours

    Majestic SEO, one of the advanced SEO third party link reporting services, announced they are now updating their linkage data to be as fresh as within hours or minutes. Instead of waiting 24 hours for the link reports to update, Majestic SEO is pushing updates throughout the day, almost hourly, so webmasters can see new [...]

  • Google Widens Gmail Search Field Trial, Includes Google Drive In Search Results

    Here’s another small step in Google’s effort to centralize your Google search activity: The company is expanding a field trial to include Google Drive documents in search results. At the same time, the existing trial that includes Gmail information in search results is being expanded to work not only from Google.com, but also within Gmail [...]

  • Apple Hires A Search Geek (From Amazon) To Improve Siri

    It would appear that Siri will be getting a little more searchy. As AllThingsD reported this afternoon Apple has hired William Stasior, the guy who took over at Amazon’s search engine A9 after Udi Manber left for Google. While Siri isn’t a search engine it can operate like one from a user perspective. With Stasior’s [...]

  • SEMPO: FTC Is “Strongly Considering” Review Of How Search Engines Disclose Paid Listings

    According to SEMPO, a search marketing industry association, the US Federal Trade Commission is “strongly considering” a review of how well — or poorly — search engines are compliance with its 2002 guidelines on disclosing paid listings to consumers. The news comes in a letter that SEMPO — the Search Engine Marketing Professional Organization — sent to [...]

  • Webcasts Next Week: What Makes an Ad Great? – Tues 10/23 and Link Building Demystified – Thurs 10/25

    Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present “What Makes an Ad Great? Don’t Just Keep Guessing, Prove It!.” They’ll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Then [...]

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Search News From Around The Web:

Applications & Portal Features

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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