SearchCap: The Day In Search, October 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supporting A Global Brand Campaign With SEM On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a […]

on October 19, 2009 at 5:25 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Supporting A Global Brand Campaign With SEM

    On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a small step back and jot down a few thoughts about what went right, what went wrong, and how to improve next time.

  • American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal

    One of the factors behind the US Justice Department’s (DOJ’s) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the “4As,” or American Association of Advertising Agencies, […]

  • Yahoo Adds Delicious.com, Other Data To Site Explorer

    Yahoo continues to add new data to its popular Site Explorer tool and, for reasons unknown, doesn’t tell anyone about it. Today, Barry Schwartz reported on Search Engine Roundtable about several new additions to Site Explorer’s data:

    Key Terms
    Delicious Activities
    Top Delicious Tags
    SearchMonkey Objects

    Barry posted this screenshot showing the new features as they related to Search Engine […]

  • Attribution Wars: In Defense Of The Last Click (Part I)

    I went to a party last week. It was put on by a big online player, mainly to thank agencies who buy large gobs of display ads for their clients. And strangely, one of the hosts began apologizing to me (over the gurgling sounds of me thanking him for the free drink—how they let me […]

  • Moving Ads Closer To “Free” Listing Ups Google’s Earnings

    In early August, Google quietly shifted the ads closer to the free listings. We assumed then, Google did this to drive more attention to the ads, and now we can say that we were right.
    In the question and answer session of last week’s Google earnings report. A transcript reports Google’s Jonathan Rosenberg confirming that […]

  • Wolfram iPhone App Improves Upon Site Experience

    There’s a way in which the just-released iPhone version of Wolfram Alpha makes more sense than the web version. The web version suggests a Google-like general search engine, which it is not; it’s a “computational” or “fact engine” with a more limited range of use cases. It does what it does well — offer a range of […]

  • Google Expands “Going Google” Enterprise Ad Campaign

    Google has decided to extend and pick up the pace of its “Going Google” (Apps and enterprise products) traditional media campaign. The ads were first launched in August in four cities with billboards. Now Google says the campaign will be expanded globally to “the U.K., France, Canada, Japan, Australia and Singapore” and appear “in train […]

  • Got Bad Incoming Links? Google Says, “Don’t Fret It”

    The Google Webmaster Central blog has a post on “dealing” with low quality backlinks. In that post, Google basically explains that incoming links is “just one of many” ranking factors. That being the case, Google says if you have bad quality incoming links, “don’t fret” it and focus on things you can control, […]

  • There’s No Debate That Local Search Has A Role to Play in Healthcare

    Congress’ debate on healthcare has sparked many different opinions about the right path for the future of healthcare insurance. Regardless of where that debate is headed, all Americans share the same challenge at one point or another: finding good healthcare.
    And that’s where local search comes in—to help connect medical professionals with patients.
    Recently, Dennis Fromholzer at […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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