Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 6 Underrated Content Marketing Assets For B2B SEO
One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen this in client relationships throughout the years, this degree of difficulty was further supported by industry peers in the 2012 MarketingSherpa Search Engine Marketing Report. Even [...]
- Romney’s “Binders Full Of Women” Takes Over Google Images
I don’t know what images were showing up for a “binders full of women” search on Google Images before last night’s US presidential debate. But today, they’re dominated by a meme started from a comment last night by Republican candidate Mitt Romney. Romney was commenting that he sought to increase the number of women in [...]
- WebmasterWorld Sold To Jim Boykin’s Internet Marketing Ninjas
One of the more popular Webmaster and SEO forums, WebmasterWorld, has been sold today to Jim Boykin’s Internet Marketing Ninjas. Jim Boykin has been acquiring several forums this year, including all of the Developer Shed network including SEO Chat forums and Cre8asite Forums from Kim Krause Berg. Cre8asite Forums has been around since 1998 as [...]
- Can You Really Increase Conversions By Decreasing Engagement?
Engagement is a magnetic “measure” of online effectiveness. You might call it an “engaging” metric. This is because it is a nice stand-in when real measures of sales, leads or subscriptions are too difficult to track or deliver disappointing results. “No, we didn’t increase sales, but look at the engagement!” is the mantra. The definition [...]
- How To Jump Start Display Ad Campaigns With Look-A-Likes
Advertisers will tell you that they don’t like to waste money. This is especially true heading into the holiday season. However, that is exactly what many advertisers do by not taking advantage of Look-a-like technology, which has made great advances in recent years. Look-a-likes can reduce waste, save time, and improve performance by defining highly effective [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights
- Twitter Offering $100 To Get Users To Advertise
- The Formula Behind The Facebook “Like” Number
- Survey: 70 Percent Of SMBs Embrace Social Media, Seemingly Indifferent To Other Marketing Chanels
- Study: 70 Percent Of Pinterest Users Are There For Shopping Inspiration
- Webcasts Next Week: What Makes an Ad Great? – Tues 10/23 and Link Building Demystified – Thurs 10/25
- Forget Holiday, It’s Budget Season!
Search News From Around The Web:
Business Issues
- Google Exec Builds YouTube for Good With 20 Percent Time, BusinessWeek
- Google Stays Ahead of Silicon Valley Pack on Engineer Salaries, Wall Street Journal
- Google’s data centers: an inside look, Official Google Blog
- Where Google Ventures Is Searching Now, Wall Street Journal
- Yahoo Faces the Mobile Cliff, Wall Street Journal
Local, Maps & Mobile
- Two new ways to add location intelligence to your apps, Official Google Enterprise Blog
- Why Isn’t My Business Showing Up On Apple Maps?, applemapsmarketing.com
Link Building
Paid Search & Contextual
- Econsultancy and RedEye reveal five key factors for conversion rate optimization success, econsultancy.com
- The V8 Sandbox for Bing Ads API Is Here!, Bing API Blog
Searching
- Cite from search results, Google Scholar Blog
SEM Industry
- Introducing the NEW Outspoken Media Brand, outspokenmedia.com
SEO & SEM
- SEO: how can you identify the best keywords?, Econsultancy
- AdWords Keyword Matching Issues, PPC Hero
- An Unexpected Side Effect of Google’s Disavow Link Tool, RKG Blog
- Has Google AdWords Stopped Working for Small Businesses?, New York Times
- How Google Updates Have Improved The Search Results For Every Tom, Dick and Harry, koozai.com
- SEO Your Joomla! Website in 11 Super Easy Steps, SEOmoz
- Should I be bidding on my brand terms?, Econsultancy
- The Democrats Prank Romney With Clever Search Engine Fun, Read/Write Web
Social Media
- Internal Facebook Tool Lets Select Brands Check Fans’ Affinities, AdWeek
- Twitter at the Town Hall Debate, Twitter Blog
Related Topics: Channel: Other | SearchCap
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