SearchCap: The Day In Search, October 18, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • With Dogpile Beating Google In Satisfaction, Owner InfoSpace Needs To Reinvent Itself, Be Risky With Metasearch
    InfoSpace recently sold both its local and directory assets and its mobile platform business to Idearc/Superpages and Motricity respectively. So what’s left? Specifically Dogpile and its cousins Metacrawler, Webcrawler and the domain The company also owns the kid-friendly search site Amid all this, JD Power & Associates named…
  • Confirmed: Google Sitelinks Grow To Eight Links
    We have received confirmed reports that Google Sitelinks has been expanded to up to eight links. The other day we reported the finding and today we now have official confirmation. The new feature that will allow you to manage sitelinks in webmaster tools is not connected to this expansion of…
  • Searcharazzi Alert: Interwoven to Acquire Optimost
    Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash. While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up…
  • Google Health To Launch In Early 2008
    Marrisa Mayer, taking over the Google Health initiative from Adam Bosworth, who recently left the company, announced at the Web 2.0 conference yesterday that people could “expect a lot of activity in the coming months.” This points to an early 2008 launch for the product….
  • Viacom Will Still Sue Google, Even After YouTube Piracy Filter
    Viacom Says The Google Suit Is Still On from MediaPost reports that Viacom will continue their $1 billion suit over unauthorized YouTube videos, even after Google launched the YouTube piracy filter. Viacom spokesman Jeremy Zweig said the video identification tool “doesn’t have any impact” on the lawsuit. Zweig added that…
  • Top Countries To Search On Sex, Hitler, Viagra, Jihad & Hangover
    Sex, Nazi, burrito and Viagra: Who Googles what? from Reuters reports on keywords released by Google by country. Reuters ordered the list by country that is most likely to search on certain words. Here is a brief rundown:…
  • Offline Conversion Tracking: The Missing Metric
    “I know that half of my advertising dollars are wasted…I just don’t know which half.” It’s not a joke: it’s an astute observation from pioneer marketer John Wanamaker. John was a Philadelphia businessman who conceptualized the department store in the early 1900s. Today, 100 years later, we share the…
  • Report: HTC To Be Handset That Goes With Google Mobile OS
    In the now-you-see-it-now-you-don’t game of anticipating the Google Phone or Google mobile OS on a handset, UBS analyst Benjamin Schachter issued a report that predicts “Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by the Mountain View, Calif.-based search giant by…
  • The Search Engine Unfriendliness Of Web 2.0
    Wouldn’t it be great if all those whiz-bang Web 2.0 interactive elements based on AJAX (Asynchronous JavaScript and XML) and Flash—such as widgets and gadgets and Google Maps mashups— were search engine optimal? Unfortunately, that’s not the case. In fact, these technologies are inherently unfriendly to search engine spiders….
  • Did Dalai Lama Award Cause China To Redirect Google, Yahoo & Microsoft Search Traffic To Baidu?
    Reports have been coming in that people trying to reach Google, Yahoo and Microsoft from within China or via Chinese ISPs are being redirected to Baidu. Some have accused Baidu of hijacking the traffic, but we think it’s likely that China is upset with the US over the award it…
  • Google Adds Sitelinks Control To Webmaster Tools & Much More
    Google has informed us that today they are releasing a new update to Google Webmaster Central’s tools. The new features include a way to manage your Google Sitelinks, more historical query statistics, an extension of sitemaps to support code search, an improved message center and a warning that may help…
  • Karen Wickre: Mother Of The Google Blog On Google’s Official Blogging
    When Google launched the Official Google Blog back in 2004, it started as sort of a ho-hum event. There wasn’t anything particularly gripping, and some wondered if the company should be more edgy with its posts. Since then, Google has launched more than 70 additional official blogs over the…
  • The Big SMX Social Media NY ’07 Roundup
    The first SMX Social Media conference is now wrapping up. The only session left is a clinic, which normally are not covered. Below is a list of all the coverage, stories, blogs and so on that I have found that discussed the conference and/or covered sessions. The list is in…
  • Live Blogging: SMX Social Media – Wikipedia, Yahoo Answers & Answer Sharing
    Vanessa Fox had to catch a plane, so I decided to copy Tamar Weinberg’s coverage from the Search Engine Roundtable. It’s the fourth session of the second day of SMX Social Media and it’s all about Wikipedia….

Search News From Around The Web:

Applications & Portal Features

Business Issues


Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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