SearchCap: The Day In Search, October 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Gestures: How Users Could Be Sharing Their Opinion Facebook “Likes” have become a universal way to share or promote a piece of content on a blog or website (or Facebook […]

on October 18, 2011 at 4:59 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Facebook Gestures: How Users Could Be Sharing Their Opinion

    Facebook “Likes” have become a universal way to share or promote a piece of content on a blog or website (or Facebook itself). There are even T-shirts with the Like button printed on them. The Like button is now a recognizable symbol, and while it is used millions of times each day, the fact remains […]

  • Take Our 2-question Facebook Marketing Survey…Please!

    We’re doing a brief survey on how the Search Engine Land audience markets on Facebook. This survey will take less than 30 seconds to complete. Please take the survey here and we’ll share the results when you’re done. Thanks!

  • Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

    Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the […]

  • 5 SEO Issues That Can Affect A Link Campaign

    I recently did the SMX East 2011 Link Clinic with Rae Hoffman-Dolan and beforehand, this being my first time speaking at an event, I wanted some advice. One thing she said really hit home, and that was not to turn the session into an SEO clinic. I would have done just that actually. To me, […]

  • Google’s International Financial Performance Reveals 44% Growth

    Google’s recent Quarter 3 2011 financial performance announcements saw a delighted Larry Page extolling the performance of the business, with 33% annual growth compared with the same quarter in 2010. He said the word that sprang to mind for the quarter was “gangbusters.” The income for the quarter was almost $10 billion. Where is this […]

  • Waze Craze Brings $30 Million For Growth, China Expansion

    Waze is a somewhat unlikely success story. The social navigation and traffic app has just passed 7 million users globally and also announced another $30 million in funding, bringing its total to nearly $60 million. It also said that one of its new investors is Hong Kong magnate Li Ka Shing, who will help the […]

  • IRS To Audit Google For Offshore Money Practices

    IRS Auditing How Google Shifted Profits from Bloomberg News reports Google is undergoing a an audit with “more than typical scrutiny.” The audit is reportedly specifically about how Google shifts profits to offshore subsidiaries to possibly avoid taxes in the United States. The Internal Revenue Service, IRS, has requested additional information from Google, specifically on […]

  • Download The Latest Google Search Quality Rating Guidelines

    We have been tipped off to a revised Google Quality Rating Guidelines handbook that has been leaked. It has been over three and a half years since we last saw a leaked Google Quality Raters Handbook and that document was from back in April 2007. Pot Pie Girl found a copy of the March 30, 2011 […]

  • Organic Click-Thru Rates Tumbling; Only 52% Click On Page One, Study Suggests

    Only 52% of Google users click on an organic search result found on page one, and only 26% of Bing users do the same. Those stats are from A Tale of Two Studies: Establishing Google & BING Click-Through Rates, a new report from search agency Slingshot SEO. And they’re substantially lower than several prior CTR […]

  • Global Social Network Stats Confirm Facebook As Largest In U.S. & Europe (With 3 Times The Usage Of 2nd Place)

    A recent study by InSites Consulting revealed the flourishing global social media scene, how different countries and continents use social networks and the stranglehold that Facebook has in the market. InSites surveyed more than 9,000 respondents about social media usage, tendencies and thoughts. American Social Network Usage The study revealed that 76% of Americans use social network sites, a higher adoption […]

Search News From Around The Web:

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Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Discussion: Impact of Google's Encrypted Search? – We usually do our "Discussion of the Week" on Wednesdays, but this news seems worth getting started a day early. Google has just announced plans to begin encrypting searches and outbound clicks by default for logged-in users searching on Google.com. Let's talk about the impact that this decision will have for online marketers, website owners, etc. The floor is open — rant away, or sing Google's praises — whichever you prefer!
  • Who Are You Writing Blog Posts For – Either the content makes or break your websites' success. The perfect formula is shared within this article. Feel free to check it out when you have some time.
  • HTML5 and SEO: New Strategies for Optimizing Code – The evolution of HTML has been a long transition away from how things look and toward what things mean. Gone are the days when web pages were cobbled together in HTML tables to compensate for limited layout controls.
  • Interviews in Search: Avinash Kaushik – The master of analytics discusses a variety of issues.
  • Neil Patel’s Guide to Writing Popular Blog Posts – Some solid blog writing tips from one of the better-known bloggers/thought leaders in our industry.
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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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