SearchCap: The Day In Search, October 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Q3 Earnings Leak: $14.1 Billion, Disappoint Surprised Investors

    Google’s Q3 “consolidated earnings” leaked early and are below analysts’ expectations. Search clicks were up 33 percent vs. a year go but CPCs were down 15 percent, probably a result of the impact of lower mobile CPCs. Traffic acquisition costs were also up, as were other expenses. Investors were surprised by the early release and [...]

  • FTC Playing Antitrust Poker With Google And Looking For A Way To Save Face

    Last week there was a report that “four out of five FTC commissioners” favored going forward with an antitrust case against Google. The Reuters article in which the claim appeared mentions but doesn’t emphasize the litany of “vertical search” complaints against Google raised by competitors. Those “Google favors its own results” claims have been at [...]

  • Why Changed Goals Require Changed Metrics

    Enterprise businesses demand savvy communication from SEM managers. It is the nature of large organizations to have the following: Senior executives reviewing data from programs they don’t understand A shortage of institutional memory Consultants coming and going who offer opinions based on superficial data Each of these traits make performance reporting particularly important, and sometimes [...]

  • Google Now Reports “Practically 100%” Of Manual Actions

    Wondering if some human at Google has reviewed your web site and decided it deserves to be penalized in Google’s search results? Google’s now reporting such cases nearly 100% of the time. “We’ve actually started to send messages for pretty much every manual action that we do that will directly impact the ranking of your site,” [...]

  • Google Searchers 3x More Likely To Be Logged-in Than Bing

    A study we recently did at Conductor found that search engines still have work to do when it comes to integrating social search results in the SERPs: 62% of respondents reported they do not want or gain benefit from social results mixed in with search results. In the same survey, we asked the 150 respondents [...]

  • Google’s Moby Dick Logo Takes You To Herman Melville Books Knowledge Graph

    Google’s Moby Dick logo celebrates the 161st anniversary of The Whale novel written by author Herman Melville. There are two special points to be made about the implementation of this logo: (1) Google purposely is taking searches who click on the logo to a search result for [Herman Melville books] which brings up the Google [...]

  • After Sting Operation, Yelp Outs 8 Businesses That It Caught Trying To Buy Reviews

    Yelp is now showing “Consumer Alert” warning messages on the profile pages of eight businesses that it says it caught in a sting operation trying to buy reviews. As the New York Times reports, Yelp conducted a sting operation in which one of its employees pretended to be an “Elite” reviewer and responded to review [...]

  • Webcast: What makes an ad great? Don’t just keep guessing….prove it!

    Join us for this webcast and learn the two critical steps to developing perfect ads – creative techniques and conversion analysis. It’s not just one or the other — it’s important to understand and apply both in order to drive long term campaign ROI. Q&A will follow the presentation. Register now!

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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