SearchCap: The Day In Search, October 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Gives Update On Shopping Going Full Paid Inclusion, Hints At AdWords’ Future On Q3 Call

  Now that Google’s new pay-for-play Shopping is in full swing (the changeover took place October 17), the company used its earnings call to share thoughts on its success thus far, and its future vision for the product. Additionally, Google execs came out with some tidbits about the status and future of other elements of its […]

• Search In Pics: Blue Google Win, Googlers At Dreamworks & Google Sand Mandala

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sand Mandala By Buddhist Monks: Source: Google+ Doodlers At Dreamworks: Source: Google+ Google’s Gundotra With […]
• Happy Birthday “Not Provided” – One Year Since Google Began Withholding Search Terms

  A year ago (and a day), Google began encrypting searches for signed-in users, so that the terms they searched for were no longer passed to publishers, except for advertisers. The “single digit” withholding predicted by Google at launch has turned into more than 50% of terms being withheld, in some cases. I explore how things […]

• Pay To List French News Sites? “Non,” Writes Back Google To France — It’ll Just Drop Them

  Google has sent a letter to the French policy makers about a proposal to charge Google for linking to their content. France 24 reports Google threatened French publishers by telling them they will not pay to link to their content and if they are forced to, Google will simply stop linking to them. The official […]

• Infographic: How Google Fights Bad Ads

  Google carries billions of ads each year, but it’s not anything goes. The company seeks to stop “bad ads” that might push illegal products or harmful goods. A new infographic from Google, out as part of Cybersecurity Awareness Month, covers the process. The infographic explains that 134 million ads from 824,000 advertisers were stopped last year, […]

• Google’s Updates Ngram Viewer, Showing How Words Have Evolved Over time

  Google announced earlier today that version 2.0 of the popular Google Books Ngram Viewer is now available online. What’s an Ngram Viewer? In a nutshell, Ngram Viewer lets you find and visualize how words and phrases have developed and been used over time using the 30 million print books Google has scanned working with libraries located around […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 Free WordPress Plugins For Affiliate Marketers
• Marketing Biz: Foursquare Search, BloomReach & Message Bus
• Microsoft Revenues Soft As Company Awaits Windows 8 Rollout
• The Curious Story of Reddit, Heinous Content & Free Speech
• What To Make Of Google’s $8 Billion “Mobile Run Rate” Figure
• Dark Google: One Year Since Search Terms Went “Not Provided”

Search News From Around The Web:

Business Issues

• Ex-Marchex exec lands cash for Lucky Oyster, plans to take on Bing and Google in social search, GeekWire
• Google News faces mass newspaper boycott in Brazil, paidContent.org
• Yahoo to exit South Korea in first Asian pullout, Yahoo! News

Link Building

• The Death of Link Building and the Rebirth of Link Earning – Whiteboard Friday, SEOmoz

Local, Maps & Mobile

• Expanded coverage of building footprints in Google Maps, Google LatLong
• Siri, Start My Car, Wired
• Yelp Penalty – Pest Control to Jewelers, Pest Control Marketing & suchâĦ

Paid Search & Contextual

• Google AdSense To Stop Displaying YouTube Earnings November 1st, Search Engine Roundtable

Searching

• “People also search for” — now with explanations!, Inside Search

SEM Industry

• US 2012 Roadshow – Meeting Matt McGee, stateofsearch.com
• Video: Google Disavow Link Tool, YouTube Rankings, GOOG Stock & WebmasterWorld Sold, Search Engine Roundtable

SEO & SEM

• Disavow Tool Beta Test Recovery Laid Bare!, David Naylor
• SEOMoz was Right on Relevancy – The Birth of nTopic, the LDA Google Search Ranking Factor, The Google Cache

Social Media

• Facebook Officially Begins Shutting Down “Questions” Product, TechCrunch
• Foursquare builds its own connected app for cleaning up the venue database, aboutfoursquare.com
• Second presidential debate spawns new Internet meme, Hitwise Blog