SearchCap: The Day In Search, October 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Making Your Site Sticky For Both Search & Social Users

    You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors find irresistibly hard to leave — offer dozens of benefits for your business and sales, including: A lowered bounce rate (because visitors stick around longer) Increased brand understanding and awareness (users learn more about [...]

  • How To Get Links When Your Goal Isn’t To Get Links

    Do really need me to tell you that link building has changed? I said it back in April; Danny Sullivan ranted about it in July; heck, Rand was even clamoring for it 2009. Link building is, and will continue to become, a vastly different industry, but I can’t imagine SEO where links don’t matter. I [...]

  • Infographic: The Death Of SEO, Failed Predictions Over The Years

    SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years. The infographic is from SEO Book and is interesting in that rather than taking [...]

  • Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing

    Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers’ problems have little to do with SEO or SEM techniques and are much more to do with brands cutting corners in their enthusiasm to go global. It’s inevitable really. Organizations expanding [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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