Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Making Your Site Sticky For Both Search & Social Users
You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors find irresistibly hard to leave — offer dozens of benefits for your business and sales, including: A lowered bounce rate (because visitors stick around longer) Increased brand understanding and awareness (users learn more about [...]
- How To Get Links When Your Goal Isn’t To Get Links
Do really need me to tell you that link building has changed? I said it back in April; Danny Sullivan ranted about it in July; heck, Rand was even clamoring for it 2009. Link building is, and will continue to become, a vastly different industry, but I can’t imagine SEO where links don’t matter. I [...]
- Infographic: The Death Of SEO, Failed Predictions Over The Years
SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years. The infographic is from SEO Book and is interesting in that rather than taking [...]
- Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing
Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers’ problems have little to do with SEO or SEM techniques and are much more to do with brands cutting corners in their enthusiasm to go global. It’s inevitable really. Organizations expanding [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?
- RIM, Windows Continue To Lose Mobile Market Share, Android Near 53 Percent — comScore
- Now You Can Follow LinkedIn Influencers, No Connection Required
- App.net Lowers Prices As Membership Approaches 20,000 Users
- IAB Study: Ad-Supported Internet Responsible For 5.1 Million U.S. Jobs
- Pew: Mobile News Consumption Popular, Majority Still Resists Paying For Digital Subscriptions
- Google Now Valued Higher Than Microsoft
Search News From Around The Web:
Applications & Portal Features
- Peak Chrome? Google’s browser falls as Firefox, Internet Explorer stay flat, Ars Technica
- Search Inside Gmail Attachments, Google Operating System
Business Issues
- Apple Should Still Buy Foursquare – Now More Than Ever, Read/Write Web
Link Building
Other Items
- Google Maps website shows Samsung laptop running Apple OS X, appleinsider.com
Paid Search & Contextual
- $1.5 Billion Wasted Advertising To Bots, www.marketingvox.com
Searching
SEM Industry
- LinkDAQ: Show Your Trading Skills with Links, www.stateofsearch.com
SEO & SEM
- Are Sliders Bad for SEO?, www.hadeninteractive.com
- Google Authorship briefing, www.smartinsights.com
- How the Meta Description Tag Affects Google Rankings, www.stepforth.com
- How to achieve the best out of SEO after Google’s Penguin update, www.branded3.com
Social Media
- 5 Ways Social Media Impacts SEO, Search Marketing Standard
- How to Use LinkedIn as a Tool for Marketing and SEO Purposes, www.vizioninteractive.com
Related Topics: Channel: Other | SearchCap
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