SearchCap: The Day In Search, October 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Authorship Launches Within Image Search

  Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has markup on the […]

• What The Government Shutdown Means For .gov SEO

  As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.” But one day, the government will start up again and government agencies will once again focus on ensuring […]
• Bing Adds Pinterest Boards To Image Search

  If image search is important to your business, this might be another reason to be active on Pinterest: Bing has just added Pinterest boards to its image search results. The boards show up on the far right of Bing’s image search results page. The board name and image count are displayed, along with the Pinterest […]

• Bing Ads Launches Call Extensions With Skype On All Devices

  Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads APIs. They will also import directly […]

• Keyword Not Provided – Maybe Mobile Is To Blame?

  At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method of ad attribution helps advertisers understand cross-device and cross browser conversions, and eventually will […]

• Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

  A new study appearing on the”Freakonomics” blog aggressively disputes the claim that people prefer Bing to Google and especially the statistical contention that they prefer the search engine over Google 2:1. In an article explaining the study, law and economics professor Ian Ayers argues that the Bing television and related media campaigns based on the Bing […]

• Perspective Matters In B2B Website Content

  In B2B marketing, relationships lead to conversions. Content strategy is an essential tool for driving traffic through SEO and social media, and for engaging and building trust with audiences online. This means choosing the best content type (e.g., copy, video, print, audio, whitepaper, etc.) and the right words to convey your message. But all too […]

• Moz Search Ranking Factors Survey: Page Authority, Google +1′s & Links Lead

  Moz announced the release of the full 2013 search ranking factors study they have been working on throughout the year. Keep in mind, this is comprised of sending out a survey to 120 SEO experts, asking them to rank each factor on a scale of importance. Moz then uses that data, alongside of their correlation […]

• SMX East 2013 Day One Live Blog Recap

  SMX East kicked off today in New York City. We had a nice, diverse set of search-related sessions from paid, organic, mobile, analytics and social covered today. Below are some of the live blog coverage of the day one sessions today from the industry. How To Increase Organic Traffic by Diversifying Your Digital Marketing, BruceClay.com […]

• Hot Tactics For Geo-Targeted Ads On Google & Bing

  At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation. The session was […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels
• Google Confronts Unwelcome “Wiretapping” Class Actions
• Rethinking The Lowly Thank You Page
• Conducting A Multi-Point Inspection On Your Email Program
• SMX East: Twitter’s Richard Alfonsi On Ad Products, Second Screen Experience & More

Search News From Around The Web:

Industry

• 1 Billion Shoppers Served and Counting…, merchantblog.thefind.com
• Google’s Top Contributor Summit Is This Week, Search Engine Roundtable

Local & Maps

• Placeable Launches New Feature to Help Fix ‘Dirty’ Local Data, Street Fight

Link Building

• 5 Things We’ve Learned From Google’s New War on Links, Search Engine Watch
• Link Building Through Outreach and Content Refreshing, Search Engine Journal
• The Ultimate 50 Link Building Resources and Tools, Vertical Measures

Searching

• Google’s Reverse Image Search, Now in Chrome, Google Operating System

SEO

• Is The Guardian having problems with its domain name migration?, eConsultancy
• Removing a 16 Month Google Penalty – There is Hope Yet, Search Engine Journal
• SEO in the Age of Penguin 2.0 and Hummingbird: You’re Doing It Wrong, Crazy Egg
• What Does Google Hummingbird Mean for SEOs?, Search Engine People

SEM / Paid Search

• AdWords Cross-Device Estimates. Good or Bad?, PPC Hero

Search Marketing

• Introducing Google Partners: Connecting small businesses with trusted partners, AdWords Agency Blog
• Search Engine Startup Releases Predictive Platform for Search Rankings – a Google “Simulator” for Online Marketers and Brands, PR Web

Strategy

• Agencies keep cool heads as Google’s SEO keyword-referral encryption hits 80% of traffic, The Drum
• Keyword Not Provided Clarifications, dotcult.com