SearchCap: The Day In Search, October 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Demands Speed—Do You Need A Content Delivery Network?
With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now need to consider a content delivery network to supplement the performance of their primary servers.
A content delivery network (CDN) is a network of computers used to increase the speed of delivery of a [...]
- How To Dress Like An SEO For Halloween
In the spirit of Halloween, I thought I’d write a guide for Creating an SEO Costume for October 31st just for fun. Most likely, you already have all of the elements in your closet. Like many industries, we share a common look, and the following is an admittedly broad brush stroke composite of SEO people [...]
- Report: Click Fraud Rate Rises to 22.3% In Q3 2010
Click Forensic’s quarterly assessment of overall click fraud rates for the paid search industry says that click fraud has increased to 22.3% in the third quarter of this year, up from 18.6% last quarter. There has been a consecutive rise in click fraud rates over the past 18 months, from the 17.4% Click Forensics reported [...]
- How To Find Your Perfect PPC Bid And Budget
Balancing lead quality and lead quantity is a significant challenge for nearly all B2B marketers. How do you find the “sweet spot” for your company?
- Japan FTC May Review Yahoo-Google Deal
The Wall Street Journal reports the largest online retailer in Japan, Rakuten has asked the Japan Fair Trade Commission to review the Yahoo-Google deal from a few months back.
A Rakuten spokesperson said:
The tie-up between the two firms would result in Google monopolizing information, which could hinder the development and growth of not only search engines [...]
- Google Ends Street View WiFi Data Collection, May Now Need Other Sources For Location
Having caused PR and legal headaches around the globe for Google the company has decided to permanently discontinue its Street-View-based WiFi data collection. Multiple countries have asserted that Google’s Street View practices violated privacy laws for the collection of personal information from unsecured WiFi networks. Google is being fined in Spain and in Canada the [...]
- Half Full Or Empty?: Yahoo Q3 Profits Up, But Revenue Flat
Yesterday afternoon Yahoo released Q3 earnings. The company reported higher-than-expected income on basically flat revenues (2 percent growth YoY). The following two charts from the earnings slides show that revenues are not growing (except in Asia) but CEO Carol Bartz & Co have done a good job of helping the company generate more income from [...]
- Setting Up Your Own Conversion Lab, Part 1
Every marketer needs their own marketing laboratory, that place that they go when they really want to understand something about their audience. This laboratory is their Bat Cave, their Fortress of Solitude. For the next few columns, I’m going to help you setup your own conversion laboratory.
- Protect Your Brands With Collaborative Bidding
Bidding on the same keywords without a collaborative strategy spells risk for internal competing brands. Not only can it result in one brand stealing potential clicks and traffic from another, but it also can drive up the CPCs for both. This pattern can quickly lead to increased costs and lower ROI. Ultimately, when internal brands [...]
- Next-Level Optimization Part 2: Beyond Paid Search
Last month we took a look at identifying some ways to leverage targeting options and automated algorithms to ensure your paid search campaigns are well optimized. Now its time to up-level your optimization efforts by considering media other than paid search.
Search News From Around The Web:
Applications & Portal Features
- This is Demo Slam, Official Google Blog
- Exclusive: Yahoo’s Head of Mobile, North America Leaves, As U.S. Unit Reorgs, AllThingsD
- Google Can Only Afford a Pull-up Banner? Pull the Other One…, www.seo.co.uk
Local, Maps & Mobile
- Google ditches all Street View Wi-Fi scanning, CNET News
- Google Places Moving Help Closer to the Dashboard?, Mike Blumenthal
- Wrong Picture On Your Google Maps Listing?, Search Engine Roundtable
- Traits Of a Healthy Link Profile: Link Relevancy, seo.site-reference.com
- Get Linked: How to Build Backlinks in Foreign Languages, Search Engine Watch
Paid Search & Contextual
- Avoiding accidental clicks Pt. 2: Use the right Product, Inside AdSense
- Initial Paid Search Data Takeaways from the Bing/Yahoo! Migration, Performics Performance Marketing Blog
- Is Your adCenter Account Ready?, Yahoo! Search Marketing Blog
- The Bid Simulator reaches a new level, Inside AdWords
- The Microsoft Advertising adCenter Fall 2010 (October) Release is Here, adCenter Blog
- Yahoo! Ad Serving is Shifting to Microsoft Advertising adCenter Now… Are You Ready?, adCenter Blog
- Interview with Disa Johnson: Women of Internet Marketing Series, Search Marketing Gurus
SEO & SEM
- Using Proper Keyword Density, BruceClay
- Google’s Reconsideration Requests May Not Wipe Out Your Old Links, Search Engine Roundtable
- SEO Competitor Analysis Checklist, raventools.com
- Thesis Tutorial: How to Conditionally Change Content, Michael Gray
- Universal Search – 29 Other Ways To Achieve Search Engine Visibility, Search Engine People
- Google Engineer Builds Facebook Disconnect, TechCrunch
- So You Think You Want To Hire A Social Media Pro [8 Point Checklist], Search Engine People
- Social Media Measurement – 10 Essential Questions to Start, Online Marketing Blog
- The Digg Effect v4, socialkeith.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Faking a poll result, the spammers view – Paul Madden (aka @seoidiot) explains in detail how he spammed a poll on who is the best internet marketer in the UK.
- After Bing Partners With Facebook, Google Gets More Social – Last week, Bing added links to things your friends are sharing on Facebook. That led to a lot of "how's Google going to react." Answer? This week, Google started testing new links to content being shared on social networks, as well as to what people are saying on social networks about search topics.
- Tamar Weinberg Interviewed on SEOBook.com – Tamar gives an in-depth interview and shares opinions on a wide variety of social media issues.
- 10 Powerful Tips to Leverage Content Theft – Himanshu Sharma outlines ten strong and creative ways to protect your online content from copyright thieves.
- DOTW: Do you think no-follow links are worth more than Google says? – Welcome to our first Sphinn "Discussion of the Week"! Today's topic is about links and link-building. The question asks for your thoughts on no-followed links. The search engines — Google, in particular — say that these have no value for rankings. But what does your experience tell you? Agree? Disagree? The floor is open!
- Best Web Analytics Tools: Quantitative, Qualitative, Life Saving! – Excellent round-up of analytics tools, including how/why/when to use them, along with links to more in depth information on specific analysis practices by Google Analytics Evangelist Avinash Kaushik.
- How to rel-canonical your site out of Google's search index – Dr. Pete J. Meyers ran a gutsy experiment reproducing mistaken use of the canonical meta element. Good read, esp. the warning "Kids, don't try this at home!".
(Some images used under license from Shutterstock.com.)
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