SearchCap: The Day In Search, October 20, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The Growing Need For SEO In Political Campaigns

    It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, and investing in online outreach continues to provide candidates with the biggest bang for their buck. But selling voters on politicians and policies isn’t remotely similar to selling, well, anything else. But [...]

  • Post-Click Activity Offers Key Mobile Attribution Insights

    I wanted to take a deeper dive into mobile this month. It’s a hot topic that’s here to stay, and leading mobile ad network xAd recently shared some interesting and relevant stats. xAd’s local mobile ad network generates, on average, a click-through rate (CTR) of 5% to 8%, compared to an average general mobile network [...]

  • Forty Million Mobile Users Access Social Nets Daily — comScore

    In the US roughly 40 million mobile users access social networks (broadly defined to include blogs) on their handsets on a daily basis, according to comScore. The large number of mobile-social users comes as no surprise. Facebook previously announced it had 350 million active mobile users globally. Google also sees mobile as a strategic front [...]

  • Five Action Steps To Take In B2B Reputation Management

    You’re actively monitoring the online chatter about your company. You’re utilizing a powerful social monitoring tool and have plenty of data. But are you truly prepared to respond when negative commentary about your business hits the web? One of the most effective ways to handle negative opinions in the marketplace is to proactively provide positive [...]

  • Report: The Top Brands On Facebook & Key Brand Success Factors

    In a new whitepaper from Covario, a search marketing firm and SaaS SEO provider, Facebook brands were analyzed and monitored in a quest to find the top brand. Additional stats were provided including brand goals, and key success factors and Facebook search for brands.. Social Media Goals One of the most interesting tidbits in the report was the [...]

  • Google+ To Allow Pseudonyms & Will Support Google Apps Accounts

    It appears that Google is listening to feedback on their new social networking site and acting accordingly. Google+ had a bit of a rocky launch with issues around brand accounts, and a total lack of Google Apps support. Even a Google Engineer recently called the service a “knee-jerk” response to Facebook. During the Web 2.0 conference [...]

  • Survey: UK SMBs Struggle To See Value In AdWords

    A new survey of roughly 500 small businesses (SMBs) in the UK reveals that only a minority perceive AdWords to be delivering a positive ROI. The online survey was conducted by and YouGov. The question asked was: “Do your sales exceed the cost of AdWords?” Only 18 percent said “yes,” 45 percent said “no” and 37 [...]

  • Google Intros Dynamic Search Ads

    Google is opening wider a beta test of Dynamic Search Ads, an interesting new type of AdWords ad for larger advertisers that eliminates the need for keywords. With this ad type, designed for retailers or other advertisers with large, often-changing inventory, Google automatically generates ad copy — based on the advertiser’s template — by looking [...]

  • Not Just Google: Siri Searches Bing And Yahoo Too

    Earlier tonight Danny Sullivan discovered that Siri will also search Bing and Yahoo, though it searches Google by default. If you say, “Search the web for . . .” or you ask Siri a question it can’t answer it will search Google (the iPhone’s default search engine). But if you say, “Search Bing for Steve [...]

  • U Can’t Make This Stuff Up: MC Hammer Announces Wiredoo Search Engine

    “If you want to swing the bat, why not swing for the fences?” With that statement, MC Hammer — yes, that MC Hammer — announced his new search engine, Wiredoo, during the Web 2.0 Summit today. The website says that Wiredoo is in pre-Beta right now, but there’s a sign-up form for anyone interested in [...]

  • Taylor: “The Majority Of People On Facebook Have Modified Their Privacy Settings”

    Speaking at Web 2.0 Summit today, Facebook’s chief technical officer Bret Taylor said that people do change their default privacy settings on Facebook — most of them, in fact. “The majority of people on Facebook have modified their privacy settings,” Taylor said. “If you talk to a college student, they know exactly what their parents can see [...]

  • Brin: “I’m Not A Social Person” But “Google+, I Instantly Found Compelling”

    Google cofounder Sergey Brin made a surprise appearance at Web 2.0 Summit today, and in talking about Google Plus, he said despite not being social himself, he found the service compelling. “I’m not a very social person myself,” Brin said to interviewer John Battelle, adding that he tried a number of social services “because I feel [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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