SearchCap: The Day In Search, October 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Want Better Google Analytics Data? Learn To Tag Your Campaigns!

    One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways to make your data more accurate; tagging is one of them. Although the correct tagging of your campaigns seems something basic, I still see a lot of companies and websites that aren’t tagging at [...]

  • Seasonal SEO: Recipes for Success – SMN Webcast next Thursday, Oct. 27

    Next Thursday, Oct. 27 at 1 PM EDT, Search Marketing Now hosts the webcast “Seasonal SEO: Recipes for Success,” featuring Anthony Joseph of Optify. Whether its peak selling season is the holidays or the dog days of summer, if a business is seasonal, its marketing team needs to how that translates to SEO strategy. Anthony [...]

  • The Holidays: Time For Joy, Laughter & Analytics

    Ah the holiday season. Time to welcome back apple-picking trips, pumpkin spice lattes and the smell of pine needles. In the retail search space, time to welcome back gruelingly long work days, insane volume spikes, working on days normal people have off (e.g. every weekend from November through Christmas) and enough last-second surprises to make [...]

  • StumbleUpon Adds ‘Interest Optimization’ To Paid Discovery

    Paid Discovery campaigns on StumbleUpon will be getting smarter as of today. StumbleUpon has announced the addition of something called “interest optimization” that will help advertisers reach relevant audiences. Previously advertisers had the option to choose categories manually, or set up automatic campaigns (where StumbleUpon would choose set categories for you.) With ‘interest optimization’ campaigns won’t [...]

  • Google Logo Honors Mary Blair, Disney Artist

    Mary Blair, an Oklahoma-born artist who worked on many iconic Walt Disney films and attractions, is the subject of a special Google logo today. Blair was born on October 21, 1911 — today would’ve been her 100th birthday. The Google logo is reminiscent of her Disney work, which included the films Cinderella, Peter Pan and [...]

  • “Grand Theft” Android: Jobs Bio Reveals Intense Anger At Google, But Didn’t Block Search Deals

    We already knew that Steve Jobs felt betrayed by Google’s launch of Android but wow, was he really mad. But oddly, despite vowing nuclear war against Google, as his forthcoming bio reveals, he kept Google as the search default in Apple products. The AP obtained a copy of the authorized Jobs bio that comes out [...]

Search News From Around The Web:

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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