SearchCap: The Day In Search, October 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Ads Accredited? Get Updated Badges And Certificates
  You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has carried over to the Bing Ads Accredited Professional program. Updated certificates and badges are available for use on your website and other marketing materials. To access the newest certificate, click on “Congratulations! […]
• New PPC Login Required: Bing Ads Moves To Microsoft Account Logins Starting Today
  Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account. Once you make the switch, you’ll need to use your Microsoft account name and password to access Bing Ads and Bing […]
• Bing Webmaster Tools Adds Smart Search Page Preview Tool
  Bing announced on their Webmaster Blog that they have introduced a new feature within Bing Webmaster Tools for managing your Smart Search Previews. The Page Preview tool, under the “Configure My Site” section in Webmaster Tools, enables webmasters manage their page previews. It allows you to request a block of a page preview image from […]
• Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags
  Today’s video from Google’s head of search spam Matt Cutts is a 2006 throwback where Matt reassures us that there is no difference between using <strong> or <b> tags when it comes to SEO best practices. The full question asks: In terms of SEO, what is the difference between <strong> tag and <b> tag for […]
• Google Logo Celebrates Salsa Singer Celia Cruz
  Today’s Google logo remembers salsa singer Celia Cruz on what would have been the artist’s 88th birthday. Cruz began her career singing lead vocals for the famous Cuban orchestra Sonora Matancera in 1950. Born in Havanna, Cuba, Cruz and her husband Pedro Knight became a citizen of the United States in 1959 after Castro took […]
• Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview
  This SMX Social Media Marketing preview was authored by Chris Sherman, VP of Event programming. It provides insight on how the people who created the conference program are thinking about social media marketing. Engaging with customers and prospects via social media channels is now an integral, mainstream tactic for most digital marketers. Not surprising when […]
• Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool
  Russia’s largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time reports on the search engine’s own apps. “We wanted a reliable, as […]
• Google Tests Replacing URL With Site Name In Search Results; Again
  Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name. Here is a picture of how the Google search results look without the URL but with the site names: […]
• Infographic: What Is The Nofollow Tag; When & How To Use It
  The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved […]
• Why Account Structure Matters For Every AdWords Account
  This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features available in AdWords that were often overlooked by even the most senior AdWords pros. That was the plan… until I did an audit […]
• Integrating SEO, Social, PR and Content Marketing: Webcast, Tuesday Oct. 22
  This Tuesday, October 22, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on how to get your organic marketing channels –SEO, Social, Content and PR – to work together. Digital marketers know that the days of ‘siloed’ marketing channels are over, and that the most effective marketing comes from […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 69 Percent More Brands Participated In Programmatic In First Half Of 2013 [Report]
• Facebook’s First Video Ads Are Coming To Mobile
• When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners
• NY Times Loses Star Tech Writer Pogue To Yahoo
• Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview
• Product Picture-Taking Most Common In-Store Shopping Behavior In Germany, Spain, France, Italy & UK
• Russian Search Engine Yandex Launches Free Analytics Tool To Track Metrics For Its 25 Apps
• How To Conquer The Age-Old Marketing Buy-In Challenge
• Life With Google’s Other Flagship Phone, The Moto X
• How A Boston Appliance Store Grew Business Through Content Marketing
• Former Google, Apple Executive RJ Pittman Joins eBay
• Google’s DoubleClick To Offer FBX Ad Inventory In Coming Months

Search News From Around The Web:

Industry

• Barry Schwartz Visits Kahena [VIDEO] – Penguin, Panda, Hummingbird & More!, Kahena Digital Marketing

Link Building

• 12 Lessons learned in Google Penguin 2.0 Analysis, linkresearchtools.com
• A Quick Penguin 2.1 Analysis, and How To Recover Successfully, E2M Blog
• Google Webmaster Tools Links To Your Site Showing No Data Available To Some, Search Engine Roundtable
• It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey, Moz

Local & Maps

• How Google Street View Could Fight Invasive Species, Yahoo News
• Local Business Schema, blog.intrapromote.com

Search Marketing

• How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World, Search Engine Watch
• Search: Not Provided: What Remains, Keyword Data Options, The Future, Avinash Kaushik

SEM / Paid Search

• AdWords API: How to migrate from Stats object to AdHoc reports, Google Ads Developer Blog
• Analysis: What’s the future for Google’s plunging $12.7bn AdSense business?, ZDNet
• How To Structure & Setup PPC Campaigns, blog.adstage.io
• It’s All About the Click, 3qdigital.com
• Mining For Gold in Your Campaigns Using Google Analytics Channels Report, www.clixmarketing.com
• The 7-Step Process To Successfully Take Over Existing AdWords Accounts, Search Engine Journal
• Top 5 Biggest Adwords Campaign Settings Mistakes (And How To Fix Them), Vertical Measures

Searching

• Google Tests New Desktop Sign-in Page, Google Operating System
• Google Shows 3D Models for Chemical Compounds, Google Operating System
• Picasa Web Search Goes Missing, Redirects to Google+, Google Operating System

SEO

• 20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social, Search Engine Watch
• 5 Excuses SEOs Love to Use, Infolific
• Easily Buy SEO Lift & Disrupt Google’s Vaunted Search Algorithm, aimClear
• Google’s Ryan Moulton Admits To Search Quality Bug, Search Engine Roundtable
• How To Win In Local Internet Marketing: The Practical Guide For Small Businesses And Local Marketers, SEO Book
• SEO Copywriting: How To Appease The Animal Algorithms, receptional.com
• The Importance of Site Structure in the Absence of Keyword Data, BruceClay.com